Fragrance expert: why you should never store perfume in the bathroom and how to make it last years

A self-confessed 'perfume professor' has revealed why you should never store your fragrances in the bathroom and where to keep them instead so they last 'years and years'.

Emilia, from America, who is known online for her expert knowledge in fragrances, said 'constant temperature fluctuations' in the bathroom will 'spoil' any perfumes stored there faster. 

She also warned against keeping them on a window sill and said the best place to store perfumes is in a 'cool, dry, dark place' in a TikTok clip. 

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Perfume influencer Emilia (pictured) has revealed why you should never keep your fragrances in the bathroom. She said they will last 'years' if they are stored in a cool, dark, dry place

Emilia, from the US, said 'constant temperature fluctuations' in the bathroom will 'spoil' any perfumes stored there faster

'It's come to my attention that no one on TikTok and Pinterest knows the proper way to store perfume,' she said in the clip after showing a series of images of fragrance bottles on a bathroom bench. 

'If you looked at this photo and you had a visceral reaction to seeing perfume on the bathroom counter, you were correct.'

Emilia said steam from the shower and constant temperature changes in the bathroom will spoil perfume quicker than if they are stored correctly.  

She also warned against keeping them on a window sill and said the best place to store perfumes is in a 'cool, dry, dark place

'Now you're thinking, OK I'll take them out of my bathroom and I'll put them on my dresser or my window sill - don't do that either,' she said. 

'Store your fragrances in a cool, dry, dark place. I always recommend your closet or a dresser drawer.'

Emilia added some people keep their perfuses in the fridge but they 'don't need to go that far'.  

'When you store them correctly they will last you for years and years,' she said adding the phrase: 'Say it with me: hide them away to make them stay'. 

Beauty lovers were wowed by the little-known information and Emilia's video has been viewed more than 5.2million times. 

'WOAH did not know this. So eau de toilette does not go near the toilette!' joked one viewer.

'Facts. I still have fragrance from high school that’s still going strong,' agreed a second. 

'The walk of shame I just did to my bathroom. Into the hall closet they go,' another replied.

But not everyone was convinced and wanted to keep their 'pretty' perfume bottles on display.

'Nahhhh I’m not buying pretty and expensive bottles to not have them on display,' one woman wrote.  

'I'll forget about it if I hide it,' another pointed out.