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AI bot ChatGPT has fascinated more than 100 million users around the world - as well as sparking controversy about its ability to take human jobs.
But can it actually outperform human writers?
We gave six identical briefs to an experienced copywriter and ChatGPT. Among them were: telling a joke, explaining the synopsis of a movie and writing a short bio about a famous person.
Can you tell which of these have the human touch? (Supplied)
Which one of these is the work of a human? (Supplied)
Which one of these was written by human hand? (Supplied)
(A) Did a human write this, or a machine? (Supplied)
(B) Guide to how to be happy - but is it a human or a machine writing here? (Supplied)
(A) Did a person write this, or has it been generated by AI? (Supplied)
(B) Has this copy got the human touch, or was it written by a machine? (Supplied)
(A) Is this a human response to a salad, or an AI-generated one? (Supplied)
(B) The writer discovered this salad while in Greece - but is the writer human or AI? (Supplied)