Inside the very lavish life of a caviar heiress

The heiress to the high-end seafood purveyor Marky's Caviar has become an online star for sharing an inside glimpse into her very lavish lifestyle - and she has helped turned the business into a viral sensation along the way.

Danielle Zaslavsky, 39, racked up more than 590,000 followers and 16.8 million likes on TikTok - after she began flaunting the many perks that come with being the granddaughter of the co-founder of the upscale food distributor.

And the influencer is determined to use her popularity to help put an end the 'negative stigma' around caviar - and hopes to one day turn it into an 'everyday condiment.'

Danielle's feed contains photos and clips of her toting around designer purses and donning expensive clothing, as well as dining in five-star restaurants, traveling the world, and staying in luxurious hotels.

The heiress to Marky's Caviar has become an online star for sharing an inside glimpse into her very lavish lifestyle - and helped turned the business into a viral sensation along the way

Danielle Zaslavsky, 39, racked up 590,000 followers on TikTok after she began flaunting the perks that come with being the granddaughter of the co-founder of seafood distributor

And the influencer is determined to use her popularity to help put an end the 'negative stigma' around caviar - and hopes to one day turn it into an 'everyday condiment'

In 1980, Danielle's grandfather, Mark Zaslavsky (seen), immigrated to Florida, from Ukraine with dreams of starting his own business. He co-founded Marky's Caviar a decade later

Living the life: Danielle's feed contains photos and clips of her toting around designer purses and donning expensive clothing, as well as traveling the world and staying in luxurious hotels

But she also often promotes her grandfather's business, posting videos of herself trying out its products and sharing all the ways in which you can enjoy caviar.

She has uploaded TikToks of herself eating the fish eggs on pieces of celery, Dorito chips, tomatoes, bread, pizza, and even ice cream - and Danielle wants her posts, which have racked up millions of views, to show people that caviar doesn't have to be eaten only on 'special occasions.'

But she also often promotes her grandfather's business, posting videos of herself trying out its products and sharing all the ways in which you can enjoy caviar

'Caviar has a really negative stigma around it and it's like this mystic food,' she explained to Insider last month. 'I just wanted to show it can be an everyday condiment.

'It's not something that needs to be only eaten on a special occasion. I wanted to show people how approachable it is.'

In 1980, Danielle's grandfather, Mark Zaslavsky, immigrated to Miami, Florida, from Ukraine with dreams of starting his own business.

Upon arriving in America, he worked a series of odd jobs including a dishwasher, cab driver, and short-order cook, and 'through his hard work and dedication, he eventually scraped together enough money to open a small deli-grocery shop,' according to the company's website.

While interacting with other immigrants in the community, Mark soon 'realized their yearning for a variety of the foods they had enjoyed back in their home countries.'

He and his business partner Mark Gelmen then decided to launch a second grocery store, called Marky's Gourmet, which focused on 'importing caviar, smoked salmon, and other European specialties.'

Delicious snack: She has uploaded TikToks of herself eating the fish eggs on pieces of celery, Dorito chips, tomatoes, bread, pizza, and even ice cream

Normalizing it: Danielle wants her posts, which have racked up millions of views, to show people that caviar doesn't have to be eaten only on 'special occasions'

Upon arriving in America, Danielle's grandpa worked a series of odd jobs before 'he eventually scraped together enough money to open a small deli-grocery shop' (seen)

In the 1990s, he and his business partner started their own beluga sturgeon aquafarm in Bascom, Florida, where they began breeding the fish and creating their own caviar

'The small gourmet grocery store in Miami grew into a large-scale, world-renowned company,' the brand's bio reads.

'Marky’s decided to take its next step and begin its business-to-business operations by supplying delicacies to restaurants, hotels, airlines, cruise liners, and grocery stores.

'Finally, people across the United States could access and indulge in the international gourmet foods that they desired.'

In the 1990s, the men 'grew concerned with the rampant, global overfishing and harvesting practices centered around wild sturgeon species for their caviar' - so they decided to start their own beluga sturgeon aquafarm in Bascom, Florida, where they began breeding the fish and creating their own caviar. 

In 2005, however, the US government issued a ban on the import of wild sturgeon and its caviar due to 'the rapidly declining population of the prized species in the Caspian Sea and surrounding areas.'

But because of Mark and his partner's 'contributions to sustainability efforts and population rehabilitation efforts across the world,' Sturgeon AquaFarms was given an exemption from the ban - becoming 'the only entity currently allowed to legally sell purebred beluga caviar in the United States.'

Today, Marky's Caviar supplies its customers, as well as restaurants and other retail stores all across the nation with caviar from over 15 species of surgeon and non-surgeon fish.

But their success didn't come cheap. Bloomberg reported in 2019 that Mark and his partner had spent more that $15 million on their business.

At the time, the outlet said they had over 30,000 fish in their AquaFarm, and that feeding them alone costs up to $40,000 a month. 

Even so, the brand hasn't slowed down and has expanded from Florida to New York. It now has multiple stores across Miami, as well as one in Manhattan and one in Brooklyn. 

Today, Marky's Caviar supplies its customers, as well as restaurants and other stores all across the nation with caviar from over 15 species of fish. Mark and his business partner are seen

The company has expanded from Florida to New York, and it now has multiple stores across Miami, as well as one in Manhattan and one in Brooklyn. One of its Miami stores is seen

It's most expensive can of roe - the Huso Huso (left) - costs a whopping $24,000 for one kilogram, while the cheapest one is priced at $185 - the salmon (right) - for one kilogram

In addition, it opened a dine-in restaurant called HUSO, which is located just blocks away from the Metropolitan Museum of Art on the Upper East Side in New York City (seen)

It's most expensive can of roe - the Huso Huso - costs a whopping $24,000 for one kilogram, while the cheapest one is priced at $185 - the salmon - for one kilogram. 

On its website, Marky's Caviar also sells cheese, foie gras, seafood, truffles, mushrooms, various meats and desserts, and even a series of kitchen devices and serving tools.

In addition, it opened a dine-in restaurant called HUSO, which is located just blocks away from the Metropolitan Museum of Art on the Upper East Side in New York City, as well as a 'Caviar Lounge' in Hollywood, Florida.

Danielle was born in Ukraine like her grandfather, but she relocated to the US at a young age

HUSO, run by season 19 Top Chef winner Buddha Lo, is the world's first-ever 'farm-to-spoon' caviar concept.

According to Bloomberg, the caviar market is expected to reach $500 million this year. 

Danielle was born in Ukraine like her grandfather, but she relocated to the US at a young age. 

She spent most of her childhood living in Miami, before moving to the Big Apple.

She now resides in New York with her husband, an entrepreneur named Aloni Matzon, where she helps manage her grandfather's two New York stores as well as the upscale eatery HUSO.

And while she certainly makes it look glamorous online, Danielle told Insider that her job is not always as nice as it looks. 

'Caviar is not an easy business. It's not a glamorous business by any means. Having retail stores and restaurants, that's not glamorous either,' she said.

Aside from her love of roe, Danielle also has a knack for fashion, and reportedly studied the subject at Parsons School of Design.

She spent most of her childhood living in Miami, before moving to the Big Apple

She now resides in New York with her husband, an entrepreneur named Aloni Matzon (seen)

Aside from her love of roe, Danielle also has a knack for fashion, and reportedly studied the subject at Parsons School of Design

Businesswoman: She now helps manage her grandfather's two New York stores, as well as the upscale eatery HUSO

And while she certainly makes it look glamorous online, Danielle told Insider that her job is not always as nice as it looks

'Caviar is not an easy business. It's not a glamorous business by any means. Having retail stores and restaurants, that's not glamorous either,' she said

She has made some celebrity friends thanks to her success - and once shared a clip of herself hanging out with Selena Gomez

She has made some celebrity friends thanks to her success - and once shared a clip of herself hanging out with Selena Gomez. 

Danielle posted a video of the singer attempting to pronounce her name and failing as the two erupted in laughter to Instagram in in 2017, which she captioned, 'No one can ever get it right... lol @SelenaGomez.'

HUSO recently faced tragedy when it caught fire one evening. Chef Buddha shared the news on Instagram on Wednesday, while announcing that it would be closed until further notice while they access the damage.

'We are beyond devastated. This happened while we were closed and did not have dinner service,' he revealed. 

'We are lucky that no one got hurt and that the fire department was able to put out the fire fast enough as we are at ground level of a residential building. 

'The fire was set off by an electrical outlet next to our cash register. We will remain closed until further notice. 

'All guest that have reservations with us will be refunded. We hope to be welcoming you through our doors soon.'