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America's largest wedding gown retailer which claims to dress one in three brides has filed for bankruptcy for the second time in five years.
David's Bridal, which is headquartered in Pennsylvania and also filed for bankruptcy in 2018, said it was looking for a buyer to take on 'all or some of its assets.'
The retailer has struggled to bounce back from the pandemic, which saw a blanket ban on weddings and forced its 300 stores to close temporarily.
Chief executive James Marcum said the business was still 'challenged by the post-Covid environment and uncertain economic conditions.'
It comes amidst a retail bloodbath which has seen scores of businesses close down their locations.
But what if you have already ordered a dress? Here Dailymail.com tells you all you need to know....
David's Bridal which claims to dress one in three US brides has filed for bankruptcy
Will my order be cancelled?
While David's Bridal is looking to sell the company, its stores are set to remain open in the meantime and its website will also stay live.
It means any orders already made will still be processed as normal.
And the business is also taking on new customers and will continue to sell dresses both in-store and online.
A statement said: 'David's Bridal stores remain open, and the Company intends to continue operating in the ordinary course, including by fulfilling all customer orders without disruption or delay.'
What about returns and gift cards?
David's Bridal also sought to reassure customers that their gift cards would be safe and still able to use.
The store added that it would continue to grant returns and exchanges.
What about my loyalty points?
The firm said it will continue to run its loyalty program Diamond.
It is seeking 'first day' relief from the Court which will allow it to continue paying employee wages and benefits as well as customer programs.
Its 'Pearl' platform - which allows couples to plan their wedding via an app - will also continue to operate.
The store insisted it would continue to honor orders. Pictured: A Dave's Bridal dress modelled on Instagram
So, what does the bankruptcy mean?
The store filed for Chapter 11 bankruptcy on Monday after previously announcing it was laying off more than 9,000 staff members - 82% of its workforce.
Before the announcement it had tried to find 'strategic alternatives' to the move but was unable to seek an out-of-court solution.
It is now continuing to seek a buyer which will take on its stores and assets.
A chapter 11 bankruptcy is often referred to as a 'reorganization bankruptcy' which allows the debtor - David's Bridal - to restructure its debts while remaining 'in possession' of the company.
It can continue to operate its business and can - with court approval - borrow money.