Troy Aikman promotes his beer while taking a shot at declining Bud Light after Dylan Mulvaney mess

Pro Football Hall of Famer Troy Aikman has mocked Bud Light during the promotion of his own light beer product.

The Anheuser-Busch brand has suffered severe damage - both fiscally and reputationally - after using transgender woman Dylan Mulvaney in a recent marketing campaign. 

Aikman released a video to Twitter this week ostensibly taking aim at the descending beer brand -- so much so, it is now being given away for free.

'AUTHENTICITY MATTERS,' Aikman wrote alongside the video. 'Lately there's been a lot of talk about beer companies and not nearly enough conversation about what really matters - the beer itself. 

'Some brands are taking shortcuts to gain consumers. We're committed to producing a first-class product. No hidden agenda. No distractions.'' Simply put, it's 'just great f****** beer', according to Aikman.

Since April 1, when Mulvaney posted the ad with Bud Light,  the company has consistently been declining with its market value decreasing by an extraordinary $15.7billion in that time

The Monday Night Football commentator told TMZ Sports his beer will not be politicized or visibly agenda-driven in the way Anheuser-Busch, Miller Lite and others are. 

'I think there are a lot of companies out there that want to tell everybody who they are, or what they are about, and they're not focused on the product itself,' he said. 

'We wanted to get the message out there if you're tired of all these points of view by all these big companies and you just want a company that's focused on what it is that they do.' 

Anheuser-Busch has seen its market value plunge $15.7billion since the disastrous campaign with Mulvaney began on April 1.

In the latest scramble to return to the good graces of customers, Bud Light revealed a new promotion called the US Budweiser Family Memorial Day Rebate online.

The rebate promises an amount 'equivalent to the purchase price of one 15-pack or larger, up to $15' of Bud Light, Budweiser, Budweiser Select or Budweiser Select 55 paid via Anheuser-Busch Digital Prepaid Mastercard.

The Mulvaney deal came after the brand's ousted marketing chief Alissa Heinerscheid said she planned to update the 'fratty' and 'out of touch' branding. 

Instead, amid public outcry, Heinerscheid took a sudden leave of absence before ultimately being replaced 

Troy Aikman, picture here in September 2021, has often voiced his opinions with great candor 

Aikman's beer ad echoes some of his more provocative comments he's made as an NFL analyst. 

The former Cowboys quarterback once urged the league to 'take the dresses off,' arguing that the NFL has been softening a traditionally violent game. 

'My hope is the competition committee looks at this in the next set of meetings and, you know, we take the dresses off,' Aikman said after a dubious roughing-the-passer call in October. 

Following social media hysteria, Aikman apologized for the comments, labeling them 'dumb remarks.'