Domino's launches 'anywhere' pizza delivery in US for the first time

Pizza fans can now get a delivery virtually anywhere after Domino's launched its Pinpoint Delivery for the first time in the US. 

The feature allows customers to order a pizza to hyper-specific locations without a traditional address such as a park, beach or baseball field just by adding a pin to a map on their smartphone.

Domino's Pinpoint Delivery allows customers to track their pie on the pizza giant's app and see their driver's GPS location, view an estimated time of arrival and receive text alerts about their delivery. 

Domino's will also alert customers when their delivery arrives at the nearest safe pickup spot, and will be able to activate a visual signal on their phone which will help the driver find them.

This  technology is already available in Australia, but it is the first time it has ben rolled out for pizza lovers in the US.  

Customers can add a pin to a map on their Domino's app and have pizza delivered to them

The feature allows customers to order a pizza to hyper-specific locations without a traditional address such as a park or beach

 'Domino's is proud to be the first quick-service restaurant brand in the U.S. to deliver food to customers with the drop of a pin,' said Christopher Thomas-Moore, Domino's senior vice president and chief digital officer. 

'We're always striving to make customers' experiences even better and more convenient, and Domino's Pinpoint Delivery does exactly that.'

He added: 'No address? No problem. Customers can get their favorite menu items just about wherever their adventure takes them – whether they're soaking up the sun at a beach or having a picnic with friends in the park.'

Customers should be aware that there are some restrictions to the 'anywhere' delivery service. 

The Pinpoint Delivery spot does have to be within a Domino’s store’s delivery area. 

The app will drop a pin at the nearest safe pickup spot, which the customer has to confirm - and this has to be somewhere the driver can safely pull their car over.

Plus, the Domino's driver will only wait at the location for four minutes for the customer to arrive. 

Domino's will also alert customers when their delivery arrives at the nearest safe pickup spot, and will be able to activate a visual signal on their phone which will help the driver find them

Founded in 1960, Domino's is the largest pizza company in the world. 

It recorded global retail sales of over $17.5 billion last year, with over $8.7 billion in the US. In the first quarter of 2023, it reported global retail sales of over $2 billion in the US alone. 

Pizza prices vary across the country, with the most expensive cheese pizzas in Hawaii, Alaska, California and Illinois, according to data earlier this year released by Net Credit. 

According to the loan lender, the cheapest Domino's pizzas, on the other hand, can be found in Nebraska, Idaho and Kentucky.