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When Carlee Russell's family and friends begged for help to find her after she vanished on an Alabama interstate, the country rallied behind her.
But nearly a week later, and with police now certain there is no proof to her story she was 'abducted' then escaped from her captors, the good will she enjoyed from strangers has turned into rage and mockery.
Now, Carlee is receiving the full meme treatment.
Comparisons to Jussie Smollett - who was charged with staged his own beating in Chicago - and jokes about the fact she'd researched the kidnapping movie Taken now dominate searches for Carlee's name.
Here are some of the most wickedly funny so far...