'Don't get me started on Pringles!' TikTok star exposes brands most guilty of 'shrinkflation' - as Starbucks comes under fire for selling sandwich the size of his PALM

A TikTok star is on a mission to expose firms guilty of 'shrinkflation' - whereby they decrease the size of their products but keep the price tag the same.

Neal Chauhan - who works in brand strategy for Toy Soldier Marketing - has accused Starbucks, Pringles and even Tide PODS of engaging in the practice as he highlighted the miniature sizes of their products.

Chauhan, who frequently posts videos to his 40,000 followers alongside the caption 'the most embarrassing examples of Shrinkflation.'

In one image, he shows a photo of a bacon, gouda and egg sandwich that fits neatly into the palm of his hand. Commenters described the product as a 'damn slider.'

In other clips, he compared the inside contents of a product to its external packaging - which is misleadingly big. 

Neal Chauhan highlighted the miniature size of  a bacon, gouda and egg sandwich from Starbucks that fit in the size of his palm. He also showed how an RX Cereal box was much bigger than the bag inside

In one, he writes of Kellogg's-owned 'RX cereal' that the product 'doesn't even remotely fill their bag.'

He then uploads a photo of a seemingly half-empty Pringles can, adding 'Don't get me started on Pringles.'

In another shot, he compared the size of two different Tide PODS. He wrote: 'Tide PODS have gotten smaller.'

Chauhan, who works in brand strategy, told the Daily Dot: 'Companies need to remember that this next generation of consumers is watching, learning, and ready to hold businesses accountable.

Chauhan, pictured, said brands needed to be held 'accountable' when they shrink prices without reducing costs 

Chauhan, who frequently posts videos to his 40,000 followers alongside the caption 'the most embarrassing examples of Shrinkflation'

'I’m grateful my TikTok series has been a catalyst for this global conversation. 

'However now, the responsibility ultimately lies with businesses to align their practices with the expectations of today’s informed consumer.'

The posts have attracted a flurry of comments from frustrated customers. 

One wrote: 'This isn't even inflation anymore, it's PRICE GOUGING AND GREED.'

Another said: 'Corporate greed knows no bounds.'

Companies have long been accused of 'shrinkflation' - but the trend seems to have been accelerated by rampant inflation - which peaked at 9.1 percent last June but has now cooled to 3 percent.

Firms have subsequently seen their bottom lines tighten - as manufacturing costs shoot up while they remain under pressure to keep prices relatively stable.

Last year, toilet roll manufacturer Charmin, chocolate firm Bounty, and energy drinks manufacturer Gatorade were all accused of engaging in the practice.