NBC strikes deal to screen exclusive Peacock sports content in restaurants and bars across the US... including NFL, college games and 180 Premier League soccer matches

Peacock will be screened in bars and restaurants across the US after NBC struck a deal to put its exclusive sports content in commercial establishments.

NBC and EverPass, the media platform distributing live sports and entertainment content to commercial businesses, announced on Friday that they have reached an agreement to show exclusive Peacock sports content in bars and restaurants.

The multi-year deal hands EverPass the exclusive rights to distribute Peacock to establishments throughout the country, such as the Bills-Chargers game on Saturday December 23.

It also includes the Saturday night NFL wild-card playoff game on January 13, along with college football and roughly 180 soccer fixtures from the Premier League.

'Peacock has one of the most extensive live sports offerings of any streamer in the U.S. and this exclusive agreement for the commercial distribution of its sports programming is an important milestone for EverPass,' said Alex Kaplan, CEO of EverPass. 

Exclusive Peacock sports content will be screened in bars and restaurants across the US

The multi-year deal hands media platform EverPass the exclusive rights to distribute Peacock content to establishments throughout the country, including certain NFL fixtures

'Peacock's exclusive sports events will now become widely available for commercial businesses, creating new opportunities to expand the reach of these events. We're excited to continue building our content library and network of distribution partners to become the preeminent premium sports and entertainment content platform for commercial establishments.'

Peacock is the video streaming service operated as a subsidiary of NBC, earning its name from the NBC logo. 

Big Ten College Football, Big Ten Men's & Women's Basketball and a Notre Dame Football game are all included in the deal, as are US Women's and Men's National Team soccer matches.

Featured groups and holes for the Ryder Cup will also be televised in bars and restaurants,  along with the US Open, US Women's Open and The Open Championship.

Other sporting events set to be televised in commercial establishments through the deal include the 2023 Rugby World Cup, Six Nations Rugby, the Tour de France and INDYCAR racing. 

'Peacock is proud to provide a deep collection of premium sports programming to fans. This partnership will enable us to now offer our content via a compelling commercial sports product,' said Rick Cordella, President, Programming, NBC Sports and Peacock Sports. 

'We're excited to work with the EverPass team to bring fans more viewing opportunities and business owners ease and simplicity in streaming our best-in-class offerings.' 

Almost 180 Premier League soccer fixtures are also included as part of the new deal