Gisele Bündchen, 43, shows off her incredible abs in a bra and jeans as she lounges around her bed in 'effortless' new fashion campaign

Gisele Bündchen has proven why she is still one of the most sought-after supermodels in the world while showing off her incredible figure in a new series of campaign photos for Frame denim. 

The Brazilian beauty, 43, bared her enviable abs for the fashion shoot, wearing only a white bralette and the brand's famed jeans.

The California fashion house announced Gisele as the face of the spring 2024 collection during a glitzy New York Fashion Week dinner, where she wore a '90s-inspired oversized jean jacket and nothing else. 

Now, the denim label has unveiled its new campaign with the fashion starlet, which was shot by its co-founder and creative director Erik Torstensson in Miami, where Gisele been living following her October 2022 split from husband Tom Brady. 

Gisele Bündchen has proven why she is still one of the most sough-after supermodels in the world while showing off her incredible figure in a new campaign for Frame denim 

The California fashion house announced 43-year-old Gisele as the face of the spring 2024 collection during a glitzy New York Fashion Week party

The Brazilian beauty was photographed by Frame's co-founder and creative director Erik Torstensson in Miami, in a series of color and black and white shots for the brand

Gisele showed off Frame's latest buzzy collection while looking laid-back by lounging in a bedroom in a sweatshirt, posing in a cropped jacket over a leotard, and wearing only her underpinnings and lightly distressed denim. 

Gisele paired her barely-there bralette with the brand's Le Jane in Mariner ($288) for an on-trend straight leg jean. 

Gisele shared the bra-wearing snap from the campaign with her 22.3 million Instagram followers and fans adored the stripped down photoshoot. 

'Loving seeing you around. The advertising in London just makes the city look great,' one applauded her return to billboards. 

'Wowwww!! The number one ever,' a fan wrote, as another called her, 'the most beautiful woman in the WORLD.' 

In a press release, Torstensson, who founded the model-off-duty denim brand in 2008 alongside Jens Grede, said: 'The FRAME woman is a multi-hyphenate herself, she doesn’t want to think too hard about her look whether she is on or off-duty. 

'She is effortless, elegant, and wears her clothes with an enviable air of insouciance. This campaign is a celebration of that attitude and lifestyle.' 

Gisele isn't the only example of a Frame woman - Gigi Hadid, Hailey Bieber, Jennifer Lopez, Victoria Beckham, and Selena Gomez are all fans.   

Gisele is often spotted striking a sultry pose in Miami, whether she's hitting the red carpet for an A-list approved event or posing for a Louis Vuitton photoshoot on the beach. 

Gisele showed off Frame's latest buzzy collection while looking laid-back by lounging in a bedroom in the vintage-inspired Venice Beach sweatshirt

In a press release, Frame's founder wrote: 'The FRAME woman is a multi-hyphenate herself, she doesn’t want to think too hard about her look whether she is on or off-duty'

The supermodel famously took time off from modeling when her children were younger to focus on her family, but now she's back in campaign mode. 

The former Victoria's Secret Angel and her football player ex share daughter Vivian Lake, 11, and son Benjamin, 14. 

Gisele has since been embracing her life by the beach in South Florida, enjoying her $9.1 million nine-bedroom home in Southwest Ranches, which is 30 miles northwest of Miami.

Gisele's A-list abode includes a soccer field, tennis courts, an equestrian rink, and a hibachi grill.