Nickelodeon's Super Bowl broadcast labels Travis Kelce 'Taylor Swift's boyfriend' and 'good at football' in hilarious caption on live TV

Nickelodeon's Super Bowl broadcast labeled Travis Kelce not by his own name, but as 'Taylor Swift's boyfriend' during the Super Bowl.  

Kelce's position, jersey number and the phrase 'good at football' were present identifying him without saying his name. 

Kelce has been dating Taylor Swift since September and has gained mainstream popularity by being the boyfriend of the 14-time Grammy winner. 

Swift dating Kelce has brought younger female fans into the game, with Nickelodeon specializing in children's television. 

Nickelodeon has broadcast a few NFL games before, most recently with the Chiefs game against the Raiders on Christmas Day. 

Nickelodeon's graphic identifying Kelce as 'Taylor Swift's boyfriend' during the Super Bowl

Since September, Kelce has been one of the NFL's most recognizable players by dating Swift

This is the NFL's first telecast of the Super Bowl, with the Kelce graphic having a 'SpongeBob SquarePants' theme.

Kelce and Swift have been publicly linked since she attended a Chiefs game against the Chicago Bears on September 24. 

The Chiefs have a 9-3 record with Swift in attendance, with the pop star watching all three Kansas City playoff wins live. 

Kelce was considered one of the best tight ends in the NFL before dating Swift, and has been known better by most as the boyfriend to the 'Anti-Hero' singer.  

Swift is at the Super Bowl with Kelce's family in a luxury suite.