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The Kansas City Chiefs and Andy Reid are reportedly set to open talks over a new contract that will make him the highest-paid coach in the NFL.
Reid led the Chiefs to back-to-back Super Bowl wins - and a third in five seasons - earlier this month when they beat the San Francisco 49ers 25-22 in an overtime thriller.
Speculation that Reid, 65, would retire after the Super Bowl surrounded much of the build up but he confirmed the day after the game that he would be back next season.
According to NFL insider Tom Pelissero, the Chiefs and Reid will open talks about a new contract in the coming weeks.
Reid currently earns $11.5million dollars as part of the contract he signed after winning his first Super Bowl victory four years ago.
The Kansas City Chiefs and Andy Reid are reportedly set to open talks over a new contract
The new deal will make Reid (pictured with Patrick Mahomes) the best-paid coach in the NFL
If he is to become the highest-paid coach in the NFL then Reid is on course for a huge pay rise.
Sean Payton of the Denver Broncos is currently the highest-paid coach in the NFL on $18m - a huge $6.5m more than Reid.
Chiefs General Manager Brett Beach is also reportedly in line for a new contract as a reward for building Reid's roster.
The 46-year-old is reportedly one of the NFL's lowest-paid GMs but that will surely change when he inks a new contract, too.
It's expected that Reid and Veach's new deals could all be wrapped up by the time next month's Annual League Meeting takes place.
Divisive TV analyst Skip Bayless claimed last week that Reid sold his soul to win the Super Bowl by allowing Travis Kelce's sideline meltdown.
Chiefs tight end Kelce sparked backlash when he shockingly stormed up to his head coach on the sidelines during the second quarter of the Super Bowl, shoved Reid and screamed in his face.
Travis Kelce (R) shockingly shoved head coach Andy Reid (L) and screamed in his face
Undisputed's Skip Bayless said that Reid had 'sold his coaching soul' for the Super Bowl win
Kelce appeared to face no punishment from the franchise for his startling actions with both he and Reid brushing off his outburst following the game.
Furthermore, the NFL star was mic'd up for the Super Bowl, meaning his astonishing moment of madness was recorded but his blushes were spared when Inside the NFL failed to show the snippet.
Chiefs were suspected to have blocked the audio from making it to air with the direction said to have come from Reid himself, a report from the New York Post claimed.
FS1 analyst Bayless claimed he wasn't surprised that the franchise may have moved to prevent Kelce's outburst from reaching the public.
'Good story in the NY Post by Ryan Glasspiegel indicates the Chiefs managed to keep NFL Films audio of Travis Kelce attacking Andy Reid from airing anywhere,' he tweeted earlier this week
'No surprise. Kelce was verbally as well as physically abusive. No punishment. Andy sold his coaching soul for that SBowl.'