Hulu faces MORE backlash after spiking ad from Texas Church by labeling it as 'religious indoctrination' without justification: The popular streaming service is facing fury for its 'arbitrary' policies on religion, abortion, guns and other issues

Popular streaming service Hulu is facing backlash over its local ad placement policies after it prevented a Texas Church from running an advertisement on its platform.

Hulen Street Church in Fort Worth, Texas, was told by Disney-owned Hulu that it could not run a 22-second video to advertise the start of a new Thursday night service because it qualifies as 'religious indoctrination.'

It is the most recent controversy that Hulu has been involved in, as the platform is facing fury over its policies that have restricted ads on abortion and guns while allowing anti-terrorist group Hamas content.  

And it comes as the Supreme Court is hearing arguments Monday on Big Tech transparency after allegations social media platforms are censoring conservative content.

Attorneys for the Church tell DailyMail.com that Hulu's clear discrimination against religious conservatives trying to raise awareness about their Church services in the local area is 'over the top' and must be retracted.

Hulen Street Church in Fort Worth, Texas, is trying to get an ad to run on Hulu

Hulen Street Church in Fort Worth, Texas, was told by Hulu that it could not run a 22-second video to advertise the start of a new Thursday night service because it qualifies as 'religious indoctrination'

It is the most recent controversy that Hulu has been involved in, as the platform is facing fury over its policies that have restricted ads on abortion, guns and other topics

Pastor Wes Hamilton said he was 'immediately interested' in Hulu's local advertising capabilities, which he viewed as useful to spreading the word about the Church's new Thursday night service.

He developed a short 22-second ad inviting viewers to join the Church's new Thursday service and followed online instructions to register as a 'Hulu-approved advertiser.'

'Does your work schedule or busy family calendar not allow you to attend Church on a Sunday morning?' the ad opens. 'If so, I want to invite you to Thursday nights at Hulen Street Church beginning on February 1st.'

'We created Thursday nights at Hulen Street because we know that even though Sunday may not be an option for you, that doesn't mean your faith isn't important to you,' the ad concludes.

Pastor Hamilton ended up submitting the ad twice for consideration, but it was rejected by Hulu both times even though it did not appear to violate any of the streaming service's publicly posted policies.

After the second rejection, Pastor Hamilton requested an explanation and was told by Hulu's customer service that the ad 'violated policies against 'Religious Indoctrination due to asking viewer[s] to attend Thursday services.''

'Please review our guidelines and submit a new ad for review,' Omar with Hulu wrote back to Hamilton on January 12.

Jeremy Dys, senior counsel at First Liberty Institute who is representing the Church as it fights back, told DailyMail.com that Hulu's response is 'troubling' and a clear example of 'hypocrisy.' 

'The hypocrisy by Disney, the parent company of Hulu, is just sort of remarkable here and it's illustrated in this little tiny Church that's trying to do a good thing in Fort Worth, Texas,' he said.

He said religious conservatives are unfortunately the ones that get the 'most censorship' on on social medias and by Big Tech firms like like Hulu.

'The ad policy for Hulu says absolutely nothing about religious indoctrination. Those words don't appear in the ad policy at all. And yet, when this Church goes to advertise...that's rejected for religious indoctrination.'

'It's over the top and it's craziness,' he told DailyMail.com. 

Dys pointed out that Hulu continues to run ads for liquor sales, beer and gambling which could be a sort of 'secular indoctrination,' yet they are still allowed to run online.

The church's video was rejected by Hulu both times even though the ad did not appear to violate any of the streaming service's public policies

Pastor Wes Hamilton said he was 'immediately interested' in Hulu's local advertising capabilities, which he viewed as useful to spreading the word about its new service

After the second rejection, Pastor Hamilton requested an explanation and was told that Hulu's customer service said that the ad 'violated policies against 'Religious Indoctrination due to asking viewer[s] to attend Thursday services''

Dys continued, saying that Hulu's lack of transparency is especially concerning since there is no public information online about 'religious indoctrination' being part of its advertisement screening process. 

Therefore, it could be assumed that Hulu made up the rule in order to specifically reject Hulen Street Church's ad.

In addition, he says the Church's video does not 'indoctrinate,' or 'force a view.' Rather, it invites views to attend Church, 'where all are welcome.'

Dys sent a letter to Hulu's Deputy Chief Counsel Angie Kang on Monday, stating that the company must 'clarify' its policies.

'We ask that Hulu clarify its policy concerning 'Religious Indoctrination' to make clear that religious speech, like that contemplated by the advertisement in question, is welcome on its platform,' writes Dys.

He is also demanding that Hulu 'immediately allow' Hulen Street Church's ad to run.

'Hulu has reversed course on its advertising decisions before, and it should do so again here.'

DailyMail.com reached out to Hulu for a response.