Tube4vids logo

Your daily adult tube feed all in one place!

Heinz team up with Paramount to launch limited-edition sauce inspired by classic Hollywood movie

PUBLISHED
UPDATED
VIEWS

Heinz has launched a limited edition ketchup to celebrate the The Godfather, more than five decades since the cult classic came out.

The sauce giant has teamed up with Paramount to make a Heinz & The Godfather Pasta Sauce inspired by the Hollywood hit to go on sale in the UK.

The limited-edition is inspired directly from a memorable scene from the Francis Ford Coppola film, in which Peter Clemenza (played by Richard S. Castellano) says  'leave the gun, take the cannoli' and teaches Michael Corleone (Al Pacino)  how to cook the perfect pasta sauce.

The 490g jar of pasta sauce features the ingredients detailed in the film, and Heinz has broken down exactly how the sauce is made - according to Clemenza's instructions, of course. 

It starts with some good sun-ripened tomatoes - grown in Italy - before being placed in a pot with olive oil, garlic, meatballs, sausage and salt and pepper to taste. 

Heinz advise to accompany the succulent sauce with freshly cooked pasta in a dish best served hot. 

Unlike revenge, it's advised to accompany the limited-edition Heinz & The Godfather Pasta Sauce with freshly cooked pasta in a dish best served hot

Unlike revenge, it's advised to accompany the limited-edition Heinz & The Godfather Pasta Sauce with freshly cooked pasta in a dish best served hot

The limited-edition release is part of Kraft Heinz's larger transformation to bring insight-driven innovation to consumers faster than ever before and grow their taste elevation platform around the world. 

On the launch, Caio Fontenele, Heinz New Ventures Director, said: 'Paramount Pictures' The Godfather remains one of the greatest films in cinema history. 

'And after we watched Clemenza teaching Michael how to make his perfect pasta sauce, alongside seeing a rising trend on social media of people replicating recipes from their favourite films and TV series at home, we knew it had to be Heinz that finally brought this iconic recipe to the nation.'

He added: 'This unexpected yet iconic collaboration is set to unleash excitement and disruption in the pasta sauces category, whether you're a long-time fan of The Godfather or just looking for a new great tasting pasta dish.'

The sauce contains sun-ripened tomatoes - grown by Heinz tomato masters in Italy - before being placed in a pot with olive oil, garlic, meatballs, sausage and salt and pepper to taste

The sauce contains sun-ripened tomatoes - grown by Heinz tomato masters in Italy - before being placed in a pot with olive oil, garlic, meatballs, sausage and salt and pepper to taste

The Heinz & The Godfather Pasta Sauce is inspired directly from a memorable scene from the film, in which Peter Clemenza teaches Michael Corleone how to cook the perfect pasta sauce

The Heinz & The Godfather Pasta Sauce is inspired directly from a memorable scene from the film, in which Peter Clemenza teaches Michael Corleone how to cook the perfect pasta sauce

Rebecca Jenkins, VP of Consumer Products for Paramount Global, said: 'At Paramount, we are always looking for new and innovative ways to bring our beloved stories and characters to fans. 

'Our collaboration with Heinz brings one of cinema's most iconic meals from the big screen onto dinner tables and we can't wait for fans to experience Clemenza’s mouth-watering pasta sauce in real life!'

The new Heinz & The Godfather Pasta Sauce is available for five weeks exclusively from Heinz direct, as well as Waitrose nationwide from 28th February and Ocado nationwide from 1st March for £3.

The limited-edition is inspired directly from a memorable scene from the Francis Ford Coppola film, in which Peter Clemenza (played by Richard S. Castellano) says 'leave the gun, take the cannoli' and teaches Michael Corleone ( Al Pacino ) how to cook the perfect pasta sauce

The limited-edition is inspired directly from a memorable scene from the Francis Ford Coppola film, in which Peter Clemenza (played by Richard S. Castellano) says 'leave the gun, take the cannoli' and teaches Michael Corleone ( Al Pacino ) how to cook the perfect pasta sauce

It comes after Heinz launched a new flavour of baked beans this month, with the product hitting supermarket shelves nationwide on February 21.

The American food giant has collaborated with Cornish cheesemaker Cathedral City to bring Brits Cheezy Beanz - a twist on the original baked beans.

Alessandra de Dreuille, Director of Meals and Insights from Heinz, said: 'We know Brits absolutely love pairing beanz with cheese.

'We're thrilled to finally announce our partnership with Cathedral City – bringing beanz lovers up and down the country the ultimate perfect match.

The beans, which are mixed with cheddar and doused with tomato sauce will sell for £1.80.

Comments