Rival fashion brands Quince and Nadaam leave the internet in uproar after getting embroiled in an 'UNHINGED' social media feud that has seen them brutally mocking one another in hilarious MEMES

A wild feud has erupted between two popular direct-to-consumer cashmere brands - and it escalated by the minute.

The apparent beef is between Quince, an apparel brand that focuses on creating high-quality pieces at an extremely affordable price, and Naadam, a sustainable cashmere brand that is sourced 'directly from Mongolian herding communities.'

Most notably, the brands both make cozy sweaters in a variety of various colors and styles, with Nadaam's prices starting at $98 for a knit, while Quince's start at $50. 

It all started when Quince put an infographic on some of their product pages that compared their quality to Naadam, Jenni Kayne and Rag & Bone, among others.

The apparent feud is between two direct-to-consumer cashmere brands, Quince and Naadam

It all seemed to start when Naadam caught wind of some of Quince's ads, including this targeted one that reads, 'Like Naadam, without the price tag' 

On Quince's website, they also have an infographic comparing themselves to other brands, such as Naadam and Jenni Kayne 

The infographic is labeled 'beyond compare,' and claims to have gathered competitor information in January 2024, listing how Quince is made from '100% Grade-A Mongolian Cashmere' - while claiming Naadam and other competitors are not.

Naadam also seemed to catch wind of the fact that Quince was producing targeted ads on Instagram that read, 'Like Naadam, without the price tag.'

So, in true competitive fashion, Naadam decided to take the squabble to the next level. 

On February 22, the brand posted a screenshot of Quince's targeted ads to their Instagram, accompanied by a video of the viral meme from TV show Good Luck Charlie, which shows a shrugging and confused-looking little girl.

That same day, the company also posted a comparison chart between the two brands that looked a lot like the one that Quince had on their website.

Naadam wrote out categories like, 'hot,' 'funny,' and 'great dancer,' on the chart, giving Quince an 'X' in every class.

Subsequently, the brand also posted a few more photos to their grid - one showing an alleged 'illustrative order' that Quince had placed on Naadam's website, and one a popular meme with a frazzled-looking Charlie Day from sitcom Always Sunny In Philadelphia standing in front of a corkboard covered in papers.

The cashmere brand edited the meme, captioning it 'Quince when Naadam launches a new product,' labeling Day as the 'Quince CEO.'

On Naadam's Instagram page, they posted a series of posts poking fun at their competitors, like this similar-looking infographic that they captioned, 'We would win on the dance floor'

The brand also posted an alleged 'illustrative order' that Quince had placed on Naadam's website

Naadam also rendered a popular meme with a frazzled-looking Charlie Day from sitcom Always Sunny In Philadelphia standing in front of a corkboard covered in papers

However, it looks like this dispute isn't as serious as it may seem - at least in the eyes of Naadam. 

In a statement to DailyMail.com, Naadam's CEO and co-founder Matthew Scanlan said that they were just trying to 'have some fun' in light of the situation. 

'Our only goal with this Quince v. Naadam thing was to have some fun,' Scanlan told DailyMail.com. 

'At the end of the day, we didn't care and really don't care about Quince or their marketing.

'As an entrepreneur, I think what they are building is pretty cool and I am happy to see them succeed. But I saw an opportunity to poke some fun and tease them a bit.

'The entire exercise was immature but that was the point, we wanted to make light of the obvious absurdity, thus we acted like "Mean Girls"… and we had some fun doing it.'

Quince has not responded to Naadam on social media, but a rep for the brand told DailyMail.com: 'We at Quince are laser focused on continuing to deliver the highest quality of affordable luxury basics while challenging the idea that nice things have to cost a lot.

'Part of our brand ethos is to educate consumers and empower them to make the best purchasing decisions.'

In the comments section of Naadam's various Instagram posts, many users weighed in as well, with some finding the graphics hilarious.

'So what you're saying is... They started it. And they tried to dish it out but can't take it in return? So glad I'm warm and cozy with my Naadam sweaters,' one Instagram user wrote.

The two brands sell some similar items, like these two black cashmere crewneck sweaters. Quince's (left) retails for $50, while Naadam's (right) sells for $98

In the comments section of Naadam's multiple Instagram posts, some came to their defense, while others were shaking their heads at all the 'negativity'

Another agreed, 'All my Naadam cashmere is WAY nicer than any of the pieces I have from quince. Thicker, holds shape better. Quince is half the thickness and isn't flattering.'

'You guys chose violence today and I'm here for it LOL,' someone else typed.

A user praised, 'Importantly, your size inclusivity is also much better (although I hope pushing past a 3X is also on the horizon!).'

Others, however, were virtually shaking their heads at the 'negativity.' 

'Love Naadam AND Quince, don't love this negativity from Naadam. There's enough room in the market for both brands. Muting until this marketing campaign wraps,' one individual wrote in response.

Someone else agreed, 'Not a good look attacking other companies. I like both brands for different things but don't like negativity!'

'I like both brands,' one person lamented. 'Both are GREAT. But why choose to post every little bicker/attack on social? What goes on between your business and another isn't our business. We don't have to take sides. We're customers. We are here for the experience of the brand and the quality clothing. Don't get us involved. Pettiness doesn't look good on either of you.'

It looks like the feud could be wrapping up on Naadam's end, though, as they haven't posted any more memes since Friday.