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Forget about the 10-step skincare routine influencers have been touting as the latest beauty trend. Now, it's all about 'face basting.'
Dermatologist recommended, the technique involves rubbing children's diaper cream all over your face to combat dry and dull skin.
While it may seem odd to put something on your face that is intended to go on babies' bottoms, skin experts say it could be the secret to a glowing and smooth complexion.
Dr Shereene Idriss, a New York City-based dermatologist, said in a video on her TikTok: 'I do this every night when I'm in a dry climate or my skin is super dry and parched.
'I use a zinc oxide based cream. You guessed it - a diaper rash cream all over my face... because zinc oxide is gold.
'It will help repair your face and heal your skin while locking in hydration.
'Then I go to sleep and when I wake up the next morning, my face is as soft and smooth as my baby's butt.'
Though it could be a cure for extra skin, dermatologists warn it isn't for everyone and it may cause irritation or acne in some people.
Dr Shereene Idriss, a New York City-based dermatologist, said in a video on her TikTok: 'I do this every night when I'm in a dry climate or my skin is super dry and parched'
The dermatologist began slathering a thick layer all over her face, neck and chest and claims it has made her face 'as soft and smooth as my baby's butt'
Face basting is different from another recent trend called face slugging, which instructed people to coat their faces with petroleum-based products to lock in moisture.
Dr Idriss told Yahoo! she felt slugging didn't do enough to 'heal' the skin, which is why she decided to add a zinc oxide-based product into her regimen.
So, she turned to her child's diaper cream, which contained 12 percent zinc oxide. Usually reserved to sooth a baby's bottom, she began slathering a thick layer all over her face, neck and chest and claims it has made her face 'as soft and smooth as my baby's butt.'
The dermatologist said: 'Zinc oxide has anti-inflammatory properties, which can help reduce redness, swelling and irritation associated with inflamed skin.
'It's also known to promote wound healing, which is particularly beneficial for inflamed skin that has been compromised due to conditions like eczema.'
In a YouTube video, Dr Idriss said her 'favorite nighttime routine skincare hack is using butt paste!'
The dermatologist said diaper cream was similar to a petroleum product but it 'usually has the addition of zinc to it because zinc offers a lot of added benefits to your skin,' which is important for a sensitive baby.
She said her go-to diaper cream has 12 percent zinc oxide and a mix of cornstarch - which is helpful for the appearance of pores - and oat kernel extract - an anti-inflammatory and humectant, which helps attract moisture to skin.
Many people may think of sun care when they hear zinc oxide, as it is a popular ingredient in sunscreen and is considered the safest and one of the most effective ways to protect against sun rays.
However, there are a number of other uses for the ingredient.
A study found it was effective at treating legions resulting from leprosy, treating and preventing recurrences of genital herpes and hard-to-cure warts, and treating eczema.
It also can help with acne, rosacea, ulcers and hair loss due to alopecia.
In addition to the skin benefits, the price of the product is appealing. While some face creams can cost into the hundreds, Dr Idriss' favorite product costs less than $20.
If you find yourself buying an extra tub of the cream for yourself, pay attention. Not all diaper creams are created equal.
Some may contain mineral oil, wax or lanolin, which can cause irritation, clogged pores and acne.
Additionally, Dr Elizabeth Houshmand, a dermatologist and fellow at the American Academy of Dermatology, told Yahoo the routine should be saved for people in cold climates or drying heat. And she only recommends it on an as-needed basis.
For those who want to try the trend, Dr Houshmand said they should check in with their dermatologist first to make sure it's right for them.