How a HAT became the ultimate Aspen status symbol: Wealthy skiers visiting the upscale resort go gaga over handmade Stetsons at Kemo Sabe that cost THOUSANDS of dollars each

Cowboy hats have become the ultimate symbol of luxury in Aspen - with influencers going gaga over handmade headwear that costs thousands of dollars a piece. 

Take a trip to the snowy mountains of Aspen, Colorado, and everywhere you look you will see visitors sporting headwear from Kemo Sabe, Aspen's most-famous and longest-standing hat gallery that has become an influencer's heaven.

The hashtag #KemoSabe has amassed over 10.9 million views on TikTok, with the custom cowboy hat having become a rite of passage for many wealthy skiers passing through or living in the area. 

On any given day, a flood of tourists and social media icons like Alix Earle and Hannah Chody, rush into the hat studio, which offers a myriad of choices.

The social media stars also have the chance to let their creative roots shine through as the shop allows customers to design their own lavish hats - from adding feathers to branding your own name.

Cowboy hats have become the ultimate symbol of luxury in Aspen - with influencers going gaga over handmade headwear that costs up to $2,500 per piece 

Take a trip to the snowy mountains of Aspen, Colorado and everywhere you look you will see visitors sporting headwear from Kemo Sabe

The hashtag #KemoSabe has amassed over 10.9 million views on TikTok, with the custom cowboy hat having become a rite of passage for any wealthy skiers passing through 

Kemo Sabe offers Stetson hats, which are made of rabbit, beaver, and felt. The Stetson hats range from $275 to $695. 

For lavish customers who want to splash out cash on Kemo Sabe's private label, Grit, they will have to pay anywhere from $595 to $1,495. 

But the hats themselves are not the only cost that eager fashion fans will have to fork out for. When it comes to the accessories for the Stetsons, things get even pricier. 

On the brand's website, a single sterling silver hat band comes with a price tag of $1,690, while a chunky turquoise alternative is on sale for an eye-watering $2,815. 

Other accessories on offer include 'brim pinches', which come in all kinds of shapes and sizes, and retail for anything from $115 to $405. 

Meanwhile a turquoise 'hat token' will cost you $440. 

Depending on the various accessories you choose, a single hat can therefore end up costing thousands of dollars. 

Influencers are not holding back when it comes to spending on the sought-after headgear, and have been making sure that everyone knows it. 

Hannah, 31, who is originally from Chicago, Illinois, most recently took to the video-sharing platform to show the reality of the hats. 

In a viral video, which has so far amassed over 1.5 million views, she gave viewers a look at just how many people are making the headwear a staple of their style. 

On any given day, a flood of tourists and social media icons like Alix Earle and Hannah Chody, rush into the hat studio which offers a myriad of choices 

Alix, 23, and her NFL boyfriend Braxton Berrios most recently took a trip to the iconic store and designed their custom hats 

A slew of other influencers have also taken to TikTok to share boast their costly cowboy hats

'Point of view: You're in the Aspen airport,' she said as he turned her camera to show people on the web how many people had hopped on the hat trend. 

Alix, 23, and her NFL boyfriend Braxton Berrios most recently took a trip to the iconic store and designed their custom hats. 

The TikTok sensation took to the video-sharing platform to give her 6.5 million followers a sneak peek at the hat-making process. 

'Designing custom cowboy hats in Aspen. The store is called Kemo Sabe and first you pick the color and shape of your hat. They also give you drinks, they have everything in this store. 

'Once you get the hat you want, they shape it for you and then you get to pick out different accessories to put on it,' she said. 

The social media star added: 'They have feathers, leathers, ropes.' 

Alix then showed her finished product before turning the camera to Braxton, who was also donning his newly-made headwear. 

A slew of other influencers have also taken to TikTok to share boast their costly cowboy hats. 

Viewers have flooded the comments section of the viral videos and expressed their love for the accessory. 

One person said: 'The Aspen costume!' 

Kemo Sabe offers Stetson hats, which are made of rabbit, beaver, and felt. The Stetson hats range from $275 to $695

For lavish customers who want to splash out cash on Kemo Sabe's private label, Grit, they will have to pay anywhere from $595 to $1,495

Viewers have flooded the comments section of the viral videos and expressed their love for the headwear

Someone else quipped: 'The hats are actually boarding passes in Aspen.' 

Another user added: 'Did you even go to Aspen if you didn't buy a hat from Kemo Sabe?'

'Everyone looks cute,' wrote someone else. 

Joy Michelin, who works at Kemo Sabe, told Aspen Daily News that the demand for the custom hats has skyrocketed in the past few years. 

'Since 2016, we've had to increase our production and Stetson's production to keep up with the demand,' she said. 

'There has truly been no end in sight; our team works tirelessly to come up with new styles, colors and design elements to create the most unique hats.' 

And while the store sells the majority of its hats from its Aspen location, it also has a shop in Vail and Las Vegas for other shoppers who want to keep the sun off their brow with a custom cowboy hat.