Watch the terrifying moment a college football coach is thrown off a bull in bizarre stunt as he tried to raise money for his team

Terrifying footage shows UNLV football head coach Barry Odom getting thrown off a bull in a bizarre stunt, as he tried to raise money for his team ahead of next season.

Video from a rodeo in Las Vegas on Saturday night shows the 47-year-old attempting to ride a bull, 'Widowmaker', at intermission to benefit the UNLV Football Foundation as part of the 'Horns & Helmets' event, according to KTNV.

He lasted about three seconds before hitting the dirt and showed signs of physical pain when he squatted to get up from the brutal fall. 

But, Odom was later check on by staff on his way out of South Point Hotel & Casino Equestrian Center. 

He even provided the crowd with some some post-bull riding comments. 

UNLV head coach Barry Odom did some bull riding at a Las Vegas rodeo on Saturday, per video

The 47-year-old was checked by staff after lasting barely three seconds on 'Widowmaker'

Odom rode a bull to raise proceeds that will go toward UNLV football scholarships, equipment and facilities

'He was in control from the start,' Odom said of the bull. 'I tried to catch up - couldn't get there.'

Tickets were priced at $150 a pop, according to The Daily Caller. 

Proceeds will go to the football program for scholarships, equipment, and facilities. 

Odom led the UNLV Rebels to a 9-5 record in his first campaign with the team this past season, bringing in crowds of 40,000+ fans to Allegiant Stadium on several occasions. 

The team also qualified for its first Mountain West Conference Championship Game in program history, but lost to Boise State in that game. 

UNLV also earned a spot in the Guaranteed Rate Bowl, the program's first bowl game appearance in a decade, losing to Kansas.