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Doritos is being slammed as the new Bud Light after hiring a trans influencer as a 'brand ambassador' despite the activist appearing to promote child sexual abuse in the past.
Spanish native Samantha Hudson - whose real name is Iván González Ranedo - is a singer and activist with over 30,000 subscribers to her YouTube channel. Her partnership with Doritos Spain, run by PepsiCo Spain, was recently announced.
Hudson, 24, has identified herself as 'anti-capitalist' and 'Marxist' in interviews, released a song critical of the Catholic Church and even said in one video that she is for 'the abolition of [and to] destroy and annihilate the traditional monogamous nuclear family.'
As a teen, she has also tweeted about wanting to do 'thuggish things' to a minor.
The partnership between Hudson and Doritos was quickly blasted online and many made reference to Bud Light's disastrous partnership with trans influencer Dylan Mulvaney - which saw Budweiser lose $1.4 billion in sales as a result.
Doritos is being slammed as the new Bud Light after the company hired transgender influencer Samantha Hudson to promote the chip in Spain who has a history of questionable remarks
The Daily Caller posted a screenshot of a tweet she allegedly made in 2015, when Hudson was 15, writing in Spanish about the seeming assault of a minor.
Another alleged post translates to: 'In the middle of the street in Mallorca in panties and screaming that I’m a nymphomaniac in front of a super beautiful 8-year-old girl.'
According to Newsweek, she has also been accused of mocking sexual assault victims, though Hudson herself has claimed she was sexually abused as a teenager in a 2023 interview.
Hudson's new partnership with Doritos was announced through a 50-second video called 'Crunch Talks.'
Social media users were quick to point out similarities to the Bud Light campaign and its impact.
'Doritos is about to get the Bud Light treatment,' wrote one user on X, formerly Twitter.
Another wrote: 'Just make flavored tortilla chips. You don't need to have a stance on anything other than that. It's not tricky.'
'Why are brands like Doritos being so self-destructive? Have they learned nothing from the Budweiser snafu? Let me guess, their advertising division is headed by a DEI hire?'
DailyMail.com has reached out to PepsiCo and Frito Lay for comment.
Samantha Hudson, 24, is a singer and activist in her native Spain with over 30,000 subscribers to her YouTube channel
Doritos Spain, which is run by PepsiCo Spain, announced a partnership with Hudson as a brand ambassador, which drew comparisons to Bud Light's disastrous partnership with Dylan Mulvaney
She has been accused of mocking sexual assault victims, though Hudson herself has claimed she was sexually abused as a teenager
Mulvaney, an out-of-work stage performer, achieved internet stardom in 2022 by launching her hit TikTok series, Days of Girlhood, in which she documents her transition from a young man to a girl.
She's made millions of dollars by endorsing cosmetics, fashion and other products. She also appeared with President Joe Biden at the White House, and appeared alongside Hollywood celebrities.
It came unstuck last April, when she posted a video to promote a Bud Light giveaway, saying the company had sent her a tallboy can with her face on it to celebrate her sex change.
This irked conservatives, who said a favorite beer had 'gone woke.'
They railed on social media and boycotted the drink, costing parent company Anheuser-Busch $400 million in sales — a 13.5 percent slump.
Musician Kid Rock, NFL player Trae Waynes and model Bri Teresi were among the high-profile faces who stoked the outrage, filming themselves shooting cans of the beer.
A year ago, Bud Light's partnership with trans influencer Dylan Mulvaney led to massive boycotts and a $1.4billion loss in sales for Budweiser
Mulvaney posted a video to promote a Bud Light giveaway, saying the company had sent her a tallboy can with her face on it to celebrate her sex change
The fallout led to a devastating stretch for Bud Light, where it suffered repeat double-digit revenue drops on a near-weekly basis.
Mulvaney went on to earn $2 million from promotional work last year, landing deals with Nike and Mac, and she appeared at the Golden Globes in January.
She was in December named on Forbes' 30 under 30 list.
The magazine praised her for withstanding the Bud Light fall-out and Mulvaney slammed the beer company for throwing her to the wolves.
'I was waiting for the brand to reach out to me, but they never did,' Mulvaney posted on Instagram.
'For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all.
'It gives customers permission to be as transphobic and as hateful as they want.'
Still, it remains unclear what big projects Mulvaney has in the pipeline 'two to three years from now,' she said in this month's TikTok rant.
In December, she addressed a half-empty auditorium at Penn State, where she unveiled plans for a one-woman show.