Supermodel turned mogul Kathy Ireland, 60, partners with Luminesse brand to develop skincare collection to recapture that Sports Illustrated cover girl look

Kathy Ireland was almost unrecognizable when she was spotted by DailyMail.com's camera in Montecito this week

But the Sports Illustrated supermodel is ready to rejuvenate her stunning face – and increase her already booming brand licensing company – by teaming up with renowned beauty brand Luminesse.  

Luminesse, a line that includes complexion and air-delivered beauty solutions, is partnering with kathy ireland Worldwide (kiWW) to develop its first curated line of products bearing her name that it says 'will transform the industry's approach to beauty for all ages.'

Ireland became one of the world's wealthiest supermodels after launching her lucrative brand licensing company at the height of her highly successful cover girl career.

After getting her big break in modeling in the 1980s, the brunette beauty's initial claim to fame was appearing in 13 consecutive issues of Sports Illustrated, including three covers – one of which the magazine would name as its greatest swimsuit cover of all time in 2014. 

Kathy Ireland was almost unrecognizable when she was spotted by DailyMail.com's camera in Montecito this week

Her 1989 Sports Illustrated cover became a top selling magazine, and was awarded the Greatest Sports Illustrated Swimsuit Cover of all Time during the magazine's 50th anniversary event

But it looks like the Sports Illustrated supermodel is ready to rejuvenate her stunning face - and increase her already booming brand licensing company – by teaming up with renowned beauty brand Luminesse.

 Dressed in a denim jacket, blue jeans, and flip flops, the 13-time Sports Illustrated swimsuit model looked casual and laidback

The model turned entrepreneur, who turns 61 this month, was seen stepping out in her Montecito neighborhood on Tuesday, making a quick stop into Pierre LaFond & Co Marketplace to grab one of their popular large $4 cookies, exclusive DailyMail.com photos show. 

Dressed in a denim jacket, blue jeans, and flip flops, Ireland looked casual and laidback – a stark contrast to the glam bombshell image she was known for in her heyday. 

Her famous mane of tawny hair, however, was evident and flowing as she made her way inside the store. She spent only a few minutes picking up some goods before driving off.

Locals and patrons did not seem to recognize the down-to-earth local beauty who made such a big splash in the world of modeling and business.

Ireland, who grew up in Santa Barbara, was seen again the follow day running errands at the local bank where she withdrew several one-hundred-dollar bills.

At one point she appeared engrossed with her cellphone and carefully checked her receipt while she walked back to her car.

The model turned entrepreneur, who turns 61 this month, was seen stepping out in her neighborhood on Tuesday, during a quick trip to Pierre LaFond & Co Marketplace to grab one of their popular large $4 cookies, exclusive DailyMail.com photos show

Ireland rose to fame as a supermodel in the 80s and 90s and has appeared in Sports Illustrated for 13 consecutive swimsuit issues and on three covers

Kathy was discovered by modeling agents at 17, while attending a finishing school

To Montecito locals, the brunette bombshell is just Kathy, the cute tomboy turned stunner who grew up surfing and riding her bike in the idyllic seaside town 

Ireland rose to fame as a supermodel in the 1980s and 90s before launching kiWW  that reportedly brings in $2billion annually and generates her a personal net worth of around $400million.

But to Montecito locals she's just Kathy, the cute tomboy turned stunner who grew up on Santa Barbara's Hammond's Beach surfing, riding her bike on Coast Village Road, and even had her own neighborhood paper route.

When she blossomed into a breathtaking beauty as a teenager, she could be seen working as a hostess at the popular Petrini's family restaurant and pizzeria in nearby Santa Barbara.

One local tells DailyMail.com: 'Let's just say this, when Kathy had a shift, a hell of a lot of pizza's were sold. She wasn't stuck up back then either, she was – and is – one of the nicest people around.'

At the age of 17, Kathy was discovered while attending finishing school.

This was 40 years ago: The siren seen in an ad for a piece of gym equipment

These days Ireland runs a lucrative brand licensing business, Kathy Ireland Worldwide, that reportedly brings in $2billion annually and generates her a personal net worth of around $400million

Ireland married Dr. Greg Olsen in 1988, and the couple has three children, Erik, 29, Lily, 25, and Chloe, 20, (pictured right in 2019) 

By the time of her high school graduation in 1981 – from San Marcos in Santa Barbara – she was working full time at the Elite Modeling Agency.

She appeared inside Sports Illustrated magazine for 13 consecutive swimsuit issues and on three covers.

In 1993 she started kiWW with a simple sock line that became a hit at Kmart.

From there, her licensing deals included furniture, rugs, clothing, and a total of 15,000 products.

With her busy schedule, it's no wonder she's not seen out very much in Montecito. 

These days Ireland's social media shows she keeps very busy with her business, and family.

In 2018 sold her two-acre Tuscan style estate there for almost $13million, but still lives in the Santa Barbara area.

The devout Christian married Dr. Greg Olsen back in 1988, and the couple has three children, Erik, 29, Lily, 25, and Chloe, 20.