Oscar Mayer delights fans with the launch of a VERY surprising new version of its iconic hot dogs

Oscar Mayer has launched a very surprising new version of its iconic hot dogs: a meatless wiener.

The brand announced the release of its first-ever plant-based dog today - revealing it will also be launching two flavors of meat-free sausage: Bratwurst and Italian. 

Sharing the news on its social media accounts, the popular meat producer wrote: 'Introducing Oscar Mayer NotHotDogs and NotSausages, Oscar Mayer’s first-ever plant-based offering and the first plant-based meat innovation to come out of The Kraft Heinz Not Company.'

Ahead of the summer season, the brand explained that it has worked hard to ensure that the meatless versions of their sausages and hot dogs offer the same 'savory taste and thick, juicy bite' as its original offerings, adding that the plant-based alternatives 'grill beautifully, boasting a classic meaty color and great grill marks'. 

Oscar Mayer has launched a very controversial new version of its iconic hot dogs

The brand has announced its first-ever plant-based hot dog on social media on March 6, which was created by The Kraft Heinz Not Company

It added that the hot dogs will be 'available in bun length'.  

The meat-free sausages mark Oscar Mayer's first-ever plant-based offerings - with Kraft Heinz Not Company's CEO Lucho Lopez-May saying in a press release that the brand wanted to offer 'devoted vegans' the same 'delicious' experience that meat eaters enjoy while eating its products. 

'Our goal is to create mouthwatering, plant-based foods that are delicious and accessible for everyone - from the devoted vegan to the plant-based curious,' Lopez-May said.

'We know people are hungry for plant-based meat options from brands they know and trust. 

'In launching the joint venture’s first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings.' 

The news came as a welcome surprise to the brand's vegan followers, who quickly flooded Oscar Mayer's Instagram announcement with excited praise for the new launches. 

Many foodies shared their excitement about the new food products online. 'Very interesting!!! I've been wondering when something like this would happen,' one foodie commented

According to The United States Plant Based Food Market Report: 'The US plant-based food market became valued at $8.88 billion in 2023'

One person wrote: 'Yessss.'

Another person commented: 'Call me Vegan-dog Keagan.'

A third person added: 'Let's goooo.'

'Very interesting!!! I've been wondering when something like this would happen,' one foodie commented. 

Last year Kraft Heinzz Not Company also launched NotMac&Cheese, KRAFT NotCheese Slices and NotMayo.

According to The United States Plant Based Food Market Report: 'The US plant-based food market became valued at $8.88 billion in 2023.'

The market 'is predicted to gain $19.07 billion by 2030.'