'Have we run out of heroines?!' Megyn Kelly savages eco fashion brand and 'Gen Z' for 'idolizing' Monica Lewinsky in new splashy fashion campaign

Megyn Kelly did not mince words earlier this week when discussing the current corporate effort to turn Monica Lewinsky into an icon.

'Have we run out of heroines?' the host of the Megyn Kelly Show asked as she examined former presidential mistress Monica Lewinsky as the face of fashion brand Reformation's 'You've Got the Power' campaign.

'I'm glad Monica Lewinsky is doing okay - but she's not it,' said Kelly. 'There are actual women out there doing great things for America.'

Reformation creative executives chose Lewinsky as the face of their voter-centric campaign, which in theory will motivate young women to get out and vote during the coming election, despite a general sense of apathy and frustration among the bases.

The former Clinton White House intern-turned-activist was featured in ELLE's Style Points section last month, where the 50-year-old shared with readers her thoughts on the current political landscape, as well as her perspective on aging.

The former Clinton White House intern-turned-activist was featured in ELLE's Style Points section last month, where the 50-year-old shared with readers her thoughts on the current political landscape, as well as her perspective on aging 

Kelly, in reaction to the model treatment Lewinsky is receiving from the top-tier women's fashion magazine and fawning praise from creative executives at brands targeting young women, said: 'She's not a heroine. This is so weird.'

Furthermore, Kelly said that, though Lewinsky should not permanently be barred from making a living for herself, the mistakes she made during her White House days 'were no ordinary' errors of judgement.

'Yes, every 22-year-old makes mistakes, these were not ordinary ones,' she said.

'Young people seem desperate to prop up anybody who's been through anything as a hero.' 

Lauren Cohan, Reformation's chief creative officer felt differently. 

She believed that Lewinsky would be the perfect face of the brand's voting-centric 'You've Got the Power' workwear campaign.

She said she knew many Gen X, millennial, and Gen Z women see Lewinsky as a 'personal hero,' and would be able to relate to her mixed-at-best experiences with social media.

Cohan revealed to ELLE that she too became a fan of Lewinsky since she watched her on TED talk on public shaming.

'I was like, 'Whoa, this woman is incredibly funny and smart and also a Ref babe,' and that was the bullseye,' she said.

Six months ago, Cohan 'ruminating on how we could make a collaboration happen. 'I had been trying to find a way to connect with Monica and a mutual friend of ours said, 'Oh, I actually just had dinner with her last week.

'She put us together, and Monica and I met, and I tried to convince her with cashmere - just smiles and Ref cashmere.'

Lewinsky also admitted to having some hesitation being in front of the camera, but the brand worked to put her at ease by hiring a movement coach.

'I don't know if this will sound corny,' Lewinsky said, 'but I think a way that women can feel more empowered is by recognizing places that they may need more assistance and asking for that assistance.'

The activist is dressed in red from head-to-toe in the brand's  two-piece linen ensemble from the fashion brand's Moya collection

Reformation's black and white Lysander dress with matching boots featured on Monica Lewinsky

Lewinsky also opened up about her relationship with aging, telling the magazine: 'I was apprehensive about turning 49, because 39 was a really sh***y year for me, and I struggled to turn 40.

'I ended up with a real gift: It was a year of acceptance. I was able to accept so much about myself and my life and where I am, and so that meant coming into 50 was great.

'I'm excited about this new decade and I'm hopeful - which, for someone with a lot of trauma, even saying that feels scary.'