Now the 2024 battle really begins: Biden's campaign insist Trump rematch election is NOT to do with age as they unveil Joe's plan to hit every battleground state this month

It's game on for the 2024 presidential campaign as Joe Biden's team unveiled his re-election strategy, arguing it's not about the age of the candidate but what he'll do for the country. 

The fight against Donald Trump begins with Biden hitting the ground running to counter the concerns about his physical stamina. His re-election team is plotting a month of high energy events for the 81-year-old incumbent president. Officials said it's not about the age of the candidates - Trump is 77 - but the age of their ideas.

It's 'not going to be a contrast in ages – it’s going to be a contrast in the age of the candidates ideas,' said Biden campaign communications director Michael Tyler in a briefing call with reporters.

'It'll be a contrast of ideas, not a contrast in age,' he said.

President Joe Biden will hit the ground running after his State of the Union address

Biden and Vice President Kamala Harris will visit every battleground state this month, his campaign announced on Friday, in a barn-storm campaign event to show the general election has begun.

His campaign has dubbed March the 'month of action.' 

The president will be in Pennsylvania on Friday and Georgia on Saturday. Next week he'll be campaigning in New Hampshire on Monday, Wisconsin on Wednesday, and Michigan on Thursday. Harris is visiting Arizona on Friday and Nevada on Saturday.

Biden's cabinet will also get into the act. The secretaries of the Treasury, interior, agriculture, labor, health and human services, education energy and veterans affairs will hit the road to talk about what the Biden administration has accomplished.

Coming off Biden's high-energy State of the Union address, where the president only made one major stumble, his re-election team outlined their plans for victory in November.

His campaign team argued they are better positioned for the election and slammed Trump and the Republican National Committee as having to deal with 'infighting and scandal' while paying Trump legal bills. 

'They're in a situation where in battleground states that are core to winning this election they have infighting and scandal,' said Campaign Chair Jen O’Malley Dillon of the Republicans.

The Biden campaign has $130 million in the bank while Trump has faced over $540 million in legal payouts and millions more in legal fees.

'The resources aren't there for them,' O'Malley Dillon said.

But Trump is leading in the majority of the polls on the 2024 matchup. And Biden is facing a 56% disapproval rating, per the Five Thirty-Eight polling average, along with the questions about his physical abilities.

And Trump has had a good week with the Supreme Court ruling he stays on the ballot and the high court deciding to hear his presidential immunity argument in April, which delaying a trial or verdict in the many cases against him until after the November election.

Donald Trump leads in a majority of polls on the 2024 presidential race

Vice President Kamala  Harris will also hit the campaign trail

Trump faces federal charges and state charges in Georgia over his actions to try and overturn the 2020 presidential results. And he faces federal charges related to classified documents found at his Mar-a-Lago home.

The Biden campaign argues the former president will be distracted with legal issues and has shown no interest in expanding his voter base. 

'We know that he lost in 2020. And so, in order to win, he's got to expand his base of voters to find new people to be with him. And that is not something he's shown that he's really focused on it. You saw Nikki Haley come out and leave the race this week. And, instead of wrapping his arms around them, like we certainly have, the Trump really mocks her supporters and suggested, whether it's the donors or supporters, that he doesn't need their vote,' O'Malley Dillon said.

After Haley exited the Republican primary campaign, Biden praised her 'courage' in challenging Trump and then made a play for her supporters.

'Donald Trump made it clear he doesn't want Nikki Haley's supporters. I want to be clear: There is a place for them in my campaign,' he said. 

Many of Haley's voters described their support for her as more of a vote against Trump.

Haley, in her remarks on Wednesday announcing her exit from the presidential race, notably did not endorse Trump.

Instead she said the former president must earn her support and that of her voters.

'It is now up to Donald Trump to earn the votes of those in our party and beyond it, who did not support him. And I hope he does that,' she said. 

Trump also made a play for Haley supporters but he insulted the former South Carolina governor in the process, noting he 'trounced' her.

He said he'd like to 'invite all of the Haley supporters to join the greatest movement in the history of our Nation. BIDEN IS THE ENEMY, HE IS DESTROYING OUR COUNTRY. MAKE AMERICA GREAT AGAIN!!!'

President Joe Biden and first lady Jill Biden at their campaign headquarters in Wilmington, Del.

The Biden campaign argues their focus is on the ground to bring out voters, many of whom have expressed dismay at the fact the 2024 contest is a rematch of the 2020 presidential race.

'Trump's bleeding cash, he's really behind in building the infrastructure that you'd expect to be seeing of a former president. He's really not focused on building new people to his side,' O'Malley Dillon said. 

The campaign is investing heavily in ads, volunteers and get-out-the-vote movements to get their supporters to the polls. 

'We firmly believe that this race is going to be one on the ground, across key states that are core to our multiple pathways to 270 [electoral votes], and everything we are doing this month to kick off the general election is grounded in that premise,' said Campaign Manager Julie Chavez Rodriguez. 

The Biden campaign is also planning a $30 million six-week advertising campaign that will target swing voters and blocs like Hispanic, African American and Asian voters. 

'We'll be spending more in the next six weeks than we did in all of 2023 to break through in our fractured media environment,' said , Deputy Campaign Manager Rob Flaherty. 'We're going to be reaching voters through television connected TV and other digital platforms.'