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New mothers can check into luxurious post-natal retreats complete with nurses, gourmet meals, massages and even a golf course - but it comes with a hefty price tag of $6,300-a-week.
The trend started in Asia and spread to the US with a growing number of retreats popping up in New York, California, Virginia, Washington and Washington, DC.
New mothers and their babies can check in the day they leave the hospital, paying up to $1,700 a night for access to training sessions, care support and luxury amenities like foot rubs and gourmet meals.
The retreats rely on filling the gap left by a relative lack of care and support services in the US, Darcy Sauers, a doula, told Bloomberg: 'It used to be that society filled that need. Now that’s not happening, so you have a business opportunity to fill that.'
Photos and videos from inside the retreats offer a glimpse of the luxurious lifestyle with mothers wrapped in thick white robes learning to properly swaddle their babies before being served three-course meals with a petal-filled foot bath.
New mothers can check into luxurious post-natal retreats complete with nurses, gourmet meals, massages and even a golf course - but it comes with a hefty price tag of $6,300-a-week
Provided meals are part of the stays at the retreats. Dr. Rachel Paul enjoyed three luxury meals designed by nutritionists and showed off the food in a social media post
Dr. Paul also had a massage and attended baby training classes
As moms are being cared for, their partners can hit the golf course, beach club or pool, or join the mom for baby CPR classes and breast pump cleanings.
One of the first of its kind, the Boram Postnatal Retreat in New York City, is set up in the Thompson Central Park hotel.
For $1,050 a night, new mothers can be served three meals a ay in their room, with round-the-clock breastfeeding support and hands on training.
They can choose to stay in the 300-square-foot king room with 400-thread-count Italian linens and city views, or the 'expansive' Studio Suite with a guest space to introduce your baby to family and friends.
One guest filmed her stay, offering a glimpse inside a day in the retreat.
Dr. Rachel Paul filmed herself exploring the luxury facilities stocked with snacks and stopping in at training classes.
She revealed several of the gourmet meals she was treated to, saying 'the filet mignon and the cheesecake were so good.'
She also had a 'relaxing massage' saying 'I highly recommend it.'
In Tysons, Virginia, guests can stay at the Sanu Postnatal Retreat for $1,045 a night.
In California, new mothers can check into Ahma & Co at the Waldorf Astoria Monarch Beach Resort & Club for $1,650 a night, gaining access to the beach club, pools and golf course.
And demand for their services is skyrocketing - Ahma & Co said they have over 4,000 people on their waitlist ahead of their opening on March 15.
New mothers are given three meals a day in their rooms and they can send their baby to be cared for in a nursery to catch up on sleep
One of the retreats in California has access to a golf course, beach club and pools
There are doulas and nurses on hand to help with care and provide training sessions
This month, Boram is averaging eight bookings a night, up 48 percent from last year, while their revenue has doubled since 2022.
Many of the retreats were founded by mothers who had difficult births and could not find a place to recuperate in their hometowns.
They point to trends in Asia where postpartum retreats are common.
In South Korea, 80 percent of new mothers check into a 'joriwon' after giving birth, where they are given three meals a day, child care and pampering massages and facials.
In Taiwan, more and more parents are choosing to spend their postpartum period at at retreats that blur the line between a high end-hotel and an exclusive hospital wing.
It marks a sharp contrast to the standards of care in the US, which is the only high-income country in the world that does not guarantee parental leave for new moms.
According to a study by the Commonwealth Fund of 11 high-income countries, the US was the only one that failed to guarantee new parents home nurses covered by national insurance.
The lack of support is linked to higher instances of postpartum depression and health complications.
New mothers can choose either a king room
Or a suite with a space for visiting family and friends
The retreats are often based in luxury hotels with access to all of their amenities
Laurie Zephyrin, senior vice president for advancing health equity at the Commonwealth Fund, which researches health care, told Bloomberg: 'The postpartum experience, it can be very lonely.
'People are now expected to go home and know what to do with a newborn, how to breastfeed and how to recognize signs and symptoms of complications within themselves.
'And when people have these experiences, they may not know who to call.'
Operators hope that eventually they will be able to offer a 'budget' option to new mothers, potentially with a government or employer subsidy to help make their services more accessible and fill the societal deficit.
Ahma founder, Esther Park, told Bloomberg: 'In the US, there is a significant problem in the way that we treat mothers. That also stems from not just the way that our health system is currently arranged, but also the way our community is arranged.'