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Trans influencer Dylan Mulvaney has released a new pop song called 'Days of Girlhood' to celebrate her 'femininity' and the second anniversary of her transition.
Mulvaney, 27, who said she became an 'ambassador' for Bud Light last April and has since sparked outrage among consumers, seems to be moving on from the debacle that cost the company more than $1billion in lost sales.
The 'Days of Girlhood' music video released on Wednesday features Mulvaney dancing in multiple outfits, including a mini dress, a hot pink negligee, a crop top and shorts set, and a green dot paint dress.
'Every day, every night, rise and shine, yeah, all mine. Thick or thin, I'll be alright. Got my dolls by my side,' she sings atop a light-hearted guitar track.'
'Last year, extremists turned my series Days of Girlhood into something to be ashamed of,' Mulvaney said in an Instagram video announcing the release of her new single.
Trans influencer Dylan Mulvaney (center) has released a new pop song called 'Days of Girlhood' to celebrate her 'femininity' and the second anniversary of her transition
Mulvaney, 27, who announced that she became an 'ambassador' for Bud Light last April and has since sparked outrage among consumers, seems to be moving on from the debacle that cost the company more than $1 billion in lost sales
In April of last year, Mulvaney posted on Instagram a photo of a custom can of Bud Light sent to her by the beer to celebrate '365 Days of Girlhood' during her transition to a woman
'This single came from my desire to reclaim my relationship to femininity and celebrate trans joy. I had never written a song before, but I knew I wanted it to feel like the opening of an early 2000s romantic comedy,' she added.
The Instagram video has amassed millions of views across different social media platforms, and the music video has been watched thousands of times within hours of its release on YouTube.
Some social media users sent her support and love, but the most-liked comment under the music video reads: 'Not her shooting the beer cans.'
In April of last year, Mulvaney posted on Instagram a photo of a custom can of Bud Light sent to her by the beer to celebrate '365 Days of Girlhood' during her transition to a woman.
She also shared photos of her opening a can of Bud Light during March Madness in an apparent attempt to broaden the appeal of the beer to LGBTQ customers.
But the backlash was swift and furious with customers staging a boycott and Kid Rock posting videos online of him shooting cases of Bud Light with a rifle.
Anheuser-Busch InBev CEO Brendan Whitworth issued an apology and Bud Light is now partnering with comedian Shane Gillis, known for his controversial jokes about disabled people.
The decision to hire Mulvaney is estimated to have cost the company more than $1billion in lost sales and knocked it off the number 1 best selling beer spot in the US.
In the Instagram video in collaboration with the nonprofit The Trevor Project, Mulvaney said she is donating a part of the profits to the organization that provides resources for the LGBTQ community.
'I'm so grateful to my followers who I have watched my journey unfold, and hope that when they listen to the song they will hear the joy it has brought me!'
'I also want to celebrate the Trevor Project, which is an incredible organization offering crisis management resources to the LGBTQ youth,'
'I also wanted to let you know that every time that you stream my song or use it on a social media app, any profits that I make through Pride Month, I will be donating to the Trevor Project.'
The influencer reflected on her journey of transition in the video, addressing the abuse she experienced as a result of the Bud Light campaign.
'I think the theme of this last year was pain. And it's not a bad thing, but it was so contrasting to the joy and ecstasy that I experienced in those early days, that it was almost comical, but also heartbreaking at times.'
'I was trying to protect myself while also realizing that my actions could directly affect a lot more people than just me. And feeling that pressure build, I would often shut down and disassociate. But other times, I owned my pain, and I grew a thousand times stronger.'
Dylan Mulvaney was on a panel at the SXSW festival where she spoke about the Bud Light controversy that cost the company $1billion in sales
The panel was hosted by Kelley Robinson, President of Human Rights Campaign (left), the nation's largest civil rights organization working on behalf of LGBTQ people. Also appearing was Aaron Walton, founder of advertising agency Walton / Isaacson and Jo Yurcaba, a nonbinary reporter with NBC News
The beer giant's PR disaster went from bad to worse when it swiftly broke off the contract with Mulvaney, and former Bud Light employees accused leaders of 'cowardice' for failing to support the influencer
Earlier this week, Mulvaney said she wanted to win back Bud Light customers by doing a commercial with a trans person at one end of a bar and a Western-style cowboy at the other with a Bud Light in the middle.
But Bud Light's parent company Anheuser-Busch InBev was not apparently interested and the idea went nowhere, Mulvaney said during a panel discussion at the SXSW festival.
The trans influencer scolded Bud Light and said that it needed to act like a parent and stand up to 'bullying' during the backlash over its decision to hire her to promote the brand.
She also claimed that the row and its aftermath had boosted her profile, and she was arguably 'the most privileged trans person in this country.'
Addressing the audience, Mulvaney said: 'I did have an idea how to fix last year's situation. I come from a comedy background, it can be very healing and it can appeal to both sides.
'I thought how fun if we'd done a Western commercial, where it was a cowboy at the end of a bar and a trans person on the other (end) and there's one beer in the center.'
She whistled a Western-style soundtrack and added: 'Just because we could have a laugh and to show that as much as these are all very real world things there's also some compassion, we all like beer. It doesn't have to be separate.'
But Mulvaney, who recently bombed during a stand up comedy set, also admitted that her millennial humor was 'a little cringe' and that younger people referred to her as 'mother.'
She sparked backlash once again for posing with Lady Gaga for a photoshoot last week in honor of International Women's Day.
Both wore black, Gaga in a long woolen dress and Mulvaney in a short dress adorned with sequins and tassels at the bottom, along with black stockings.
The pair posed for a photoshoot together, the singer sitting on a wooden crate with enormous platform heels, while Mulvaney stood behind her.
Both wore black, Gaga in a long woolen dress and Mulvaney in a short dress adorned with sequins and tassels at the bottom, along with black stockings.
'I'm putting you on my vision board, for life,' Gaga said to Mulvaney, to which the transgender woman replied: 'I love you'.
They appeared to be at an event with Haus Labs, Lady Gaga's cosmetic brand, and pharmaceutical company Clinuvel.
Online trolls were quick to descend on Mulvaney's Instagram post, hurling abuse and calling her and even Lady Gaga, who was born a woman, 'men'.
'This is so degrading to REAL women,' one wrote.
'I actually see two men,' another responded, and a third added 'two men cannot represent a real Queen'.
Yet another claimed they were 'two women born as men' and 'shout out to all the real women! Not men playing dress up'.
'Why's Dylan representing. He's 'NOT' a woman. What an insult to us 'REAL' women. Quit invading our territory.'