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Pizza Hut has launched a wild new product that promises a 'fusion' of two iconic New York flavors - pizza and bagels.
The brand today announced its latest culinary innovation after partnering with Los Angeles-based bagel truck Yeastie Boys.
The collaboration will see the release of a 'Big New Yorker Pizza Bagel' that will combine the bold flavors of Pizza Hut's signature Big New Yorker Pizza with the 'fluffy and chewy goodness' of a classic Yeastie Boys bagel.
The hybrid dish will make its debut at Rolling Loud's music festival in Los Angeles before being rolled out across the rest of the city as well as in New York.
Pizza Hut has launched a wild new product that promises a 'fusion' of two iconic New York flavors - pizza and bagels
The brand today announced its latest culinary innovation after partnering with Los Angeles -based bagel truck Yeastie Boys
Rachel Antalek, Chief Food Innovation Officer at Pizza Hut, said: 'We're thrilled to partner with Yeastie Boys to introduce the Pizza Bagel, giving our Big New Yorker pizza an even bigger New York twist.
'We are always looking for innovative ways to surprise our customers, and this collaboration perfectly embodies our commitment to bold flavors and culinary creativity.
'The Big New Yorker Pizza Bagel is a bold celebration of New York's culinary spirit, and we can't wait for pizza and bagel lovers a like to experience this new item.'
Pizza Hut marked the occasion by sharing a sneak peak of the Big New Yorker Pizza Bagels to Instagram in a post that was quickly flooded with comments from food lovers who were excited about the upcoming collaboration.
One person humorously wrote: 'Thank you for giving me things to look forward to in life.'
Another person added: 'Pizza for breakfast!'
Someone else branded it as a 'the collaboration we've all been waiting for' as another said it was 'the collab we needed.'
The hybrid dish will make its debut at Rolling Loud 's music festival in Los Angeles before being rolled out across the rest of the city as well as in New York
Pizza Hut marked the occasion by sharing a sneak peak of the Big New Yorker Pizza Bagels to Instagram in a post that was quickly flooded with comments from food lovers who were excited about the upcoming collaboration
'I may have to make the two hour drive from San Diego to Los Angeles just for this,' another fan quipped.
One person comedically commented: 'This is what dreams are made of.'
Another person wrote: 'No notes. This is so good.'
'You know, for lunch every day at my high school, I would save all my lunch money and only buy pizza bagels. It got me through my sophomore and junior year. Cannot wait to taste the nostalgiaaaaa,' one person added.
The debut of the Big New Yorker Pizza Bagel will take place at Rolling Loud's music festival in LA on March 15 to 17.
And, after its official release, a food truck will roll out the product for foodies to try it out for free, in NYC from March 22 to 23, and in LA from March 22 to 24, while supplies last.
On top of that, select Pizza Bagels will come with a scratch-off that offers codes to score Pizza Hut gift cards that are up to $25, as well as custom Yeastie Boys x Pizza Hut swag items.
The specific truck locations will be announced soon on the brand's social media accounts.
But this is not the first time that Pizza Hut has launched a limited-edition food product.
For Valentine's Day the brand announced break-up pies that customers sent to their partners to help end a relationship.