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She's one of the most prominent celebrities on social media who has used the platform to grow her successful wellness brand Goop.
But despite regularly sharing both personal and professional information, Gwyneth Paltrow has said she finds the concept of social media 'difficult' and 'uncomfortable' and doesn't like posting or reading comments.
The actress-turned-wellness guru, 51, who has 8.3m Instagram followers, said it is her team who convince her to do her regular 'ask me anything' videos in which she shares details of her family and romantic life.
'I find it really difficult to be honest, I don't intuitively want to do it, I don't post, I don't like to read comments,' she said on Sky News, on which she was promoting her new mediation app Moments Of Space.
'I find it all bit of an overwhelming proposition; however, I do understand it's this great way to connect with an audience and to share things that you're working on or If you're trying to build enterprise value you have to have engagement from people and customers.'
Gwyneth Paltrow has admitted she doesn't like using social media despite 8.3m Instagram followers and Goop empire and says it is detrimental to girls
The actress-turned-wellness guru, 51, said it is her team who convince her to do her regular 'ask me anything' videos in which she shares details of her family and romantic life
She said that many business founders 'struggle' with how much to share on social media and that she personally finds it 'uncomfortable', adding: 'My team asks me every month to do an 'Ask me Anything.'
Asked about why she is so open about her life on the app if she isn't comfortable with posting on it, Ms Paltrow said she is an 'authentic' person who will always 'be myself.'
She said: 'I can't fake it, if I'm going to go on there, I'm going to be myself and I'm going to be honest, that's just me for better or for worse, I think I'm a very authentic person, one way or another, that's my style.'
Ms Paltrow, who is mother to daughter Apple, 19, and son Moses, 17, with ex-husband Chris Martin, said she believes social media is particularly detrimental to girls.
'I think we're still learning as parents, in the US as well there has been talk of putting warning labels on smart phones for kids,' she said.
'There's a tonne of research that it's incredibly detrimental, that especially girls who are digitally native of that generation have a lot more anxiety than girls in generations before them.'
Ms Paltrow, who is mother to daughter Apple, 19, and son Moses, 17, with ex-husband Chris Martin, said she believes social media is particularly detrimental to girls
She said that many business founders 'struggle' with how much to share on social media and that she personally finds it 'uncomfortable', adding: 'My team asks me every month to do an 'Ask me Anything.'
She said that she tried to keep her children away from smart phones for 'as long as possible,' finally letting them have one when they turned 12.
'As a parent I tried to keep my kids off of having a smart phone as long as possible but then at a certain point, if they're the odd man out, they're friends are building a community on smart phones, you don't want them to be isolated.
'I think when they were about 12 [when] I capitulated and tried to stave off the social media platforms a little bit past that because I do think that it causes a high degree of anxiety, especially in our girls.'
Ms Paltrow, who married producer Brad Falchuk in 2018, first launched her Goop company as a newsletter back in 2008.
After being initially mocked for the company's new-age philosophies and products such as the infamous 'vagina candle', Ms Paltrow said it has now been proven that her instincts were 'right'.