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These influencer sisters have gone viral for their jaw-dropping street style moments and designer wares.
Snehal and Jyoti Babani have amassed more than 30,000 followers on their shared snejyo Instagram page, where they post fashion photos toting exclusive Chanel bags and wearing Hermès Kelly and Birkin bag charms - which retail for up to $4,000 each - as hair bows.
The fashion enthusiast sisters grew up in Mumbai, where they're still based, and got their first pair of Chanel earrings in middle school - since then, they've gone viral for their maximal, unique looks.
The front row fixtures find innovative ways to show off their hard-to-find designs - and they told FEMAIL some of their favorite exclusive pieces and their fresh approach to fashion week.
Snehal and Jyoti Babani have amassed more than 30,000 followers on their shared snejyo Instagram page, where they share fashion photos toting exclusive Birkin bags
The fashion enthusiast sisters grew up in Mumbai, where they're still based, and got their first pair of Chanel earrings in middle school
The front row fixtures find innovative ways to show off their hard-to-find designs - and they told FEMAIL some of their favorite exclusive pieces and their approach to fashion week
While people think they're twins because of their perfectly coordinated outfits, Snehal is older and they actually have a 15-month age difference.
The sisters are not influencers; instead, they work with their family's company, Privi Specialty Chemicals Limited.
They've been attending fashion shows since the Chanel Fall-Winter 'In the Snow' show at the Grand Palais in Paris in 2019.
They told DailyMail.com the show was 'bittersweet,' as it was their first and Karl Lagerfeld's last.
'Fashion and luxury has been an integral part of our daily lifestyle since forever,' the sisters divulged.
'What you see on social media is us being truly passionate about showcasing what we love and is very authentic - there is no purpose, goal or business agenda to what you see,' they continued, calling it 'pure passion.'
Their closets are stuffed fill of unique pieces, since they've been collecting from a young age.
Although they had a tough time choosing the most unique piece, their most recent standout purchase is a pink Chanel surf board from the design house's 2023 cruise collection, which retails for $14,800.
The sisters have become famous and gone viral for their designer hair pieces - but they're not actually mane accessories.
their most recent standout purchase is a pink Chanel surf board from the design house's 2023 cruise collection, which retails for $14,800
The sisters have become famous for their designer hair pieces - but they're not actually mane accessories - instead, they're bag charms they've cleverly repurposed
'They are small leather goods from each brand - be it bag charms or micro bags that actually have to be worn as accessories on bags,' they revealed
The sisters wear bag charms from brands like Louis Vuitton and Chanel in their hair as bows
'They are small leather goods from each brand - be it bag charms or micro bags that actually have to be worn as accessories on bags,' they revealed.
'Since we have collected so many over the years, we randomly came up with the idea to use them as hair accessories and make dual purpose out of them, just to have fun with these little gems we own,' they said.
While the sisters have become front row favorites, they're extremely discerning when it comes to making their fashion week schedules.
'We don’t attend shows just to be present at the "it show" of the season,' they said, explaining they'd rather share an experience with the designers who value them as loyal customers.
'We strongly believe it’s important that those who occupy a seat at fashion shows bring something to the table more than just their presence,' they said.
'If you’re not a consumer or an editor, journalist, [or] an industry expert whose presence would potentially bring something more on the table for the brand... we don’t see why someone would want to attend shows only for visibility which is quite unfortunate and often the case these days.'
'We don’t attend shows just to be present at the "it show" of the season,' they said, explaining they'd rather share an experience with the designers who value them as loyal customers
'We strongly believe it’s important that those who occupy a seat at fashion shows bring something to the table more than just their presence,' they said
When they share their designer outfits on social media, they don't pay attention to the response and have a rather unbothered approach to the comments.
If one of their 'authentic and individualistic' outfits goes viral, it's 'purely organic and unintentional.'
They appreciate a twinning aesthetic and their looks might seem similar at first glance, there are subtle differences, as Sne's style is classic and Jyo is more out-of-the-box.
They've created a signature style that's a blend and call each other their 'best stylist and critic.'
It helps that the fashionistas have been collecting for a long time and have generational pieces they borrow from their mother and grandmother - but they're not always stepping out in head-to-toe designer duds.
'A lot of people assume we have a maximal style which is actually not true,' they said, explaining they simply have a 'go hard or go home' approach to fashion week, when the streets become their runway.
In their daily life, they're far more minimal and opt for 'emotional dressing,' which is mood based style.
'If you’re not a consumer or an editor, journalist, [or] an industry expert whose presence would potentially bring something more on the table for the brand,' the sisters spilled
The supremely unique Louis Vuitton Virgil Abloh Ebene monogram bag sells for about $60,000
Their favorite designer is Chanel, because they identify with 'the core brand values and aesthetic of the house' and they think the French luxury fashion house speaks the language of every woman from every generation.'
However, their most meaningful pieces are from Hermès - because of the thrill of working with their sales associate to procure their dream bags.
They appreciate 'the chase to find each of them to add to our collection [and] the anticipation and wait time after requesting them,' as well as the process of wish listing the coveted handbags.
Sne's current favorite is the Hermès Kellywood Perspective Cavaliere, an intricate, rare bag that retails for $176,400.
Jyo's latest memorable purchase is the Kelly Pluch in teddy, which is one of the most exclusive Hermès bags and retails for $59,000 to $180,000.