Kim Kardashian faces FURY from SKIMS fans after debuting new campaign featuring only MALE basketball players during Women's History Month

Kim Kardashian is facing furious backlash for her latest SKIMS ad, which features male college basketball stars - as fans are outraged the reality star didn't showcase female athletes during Women's History Month.

The 43-year-old stretched her shapewear company to new customers last year by launching SKIMS for men in a sexy campaign that featured star athletes like Neymar and Nick Bosa flaunting their rock-hard abs while donning a pair of the brand's boxers. 

And after earning millions of dollars in just minutes of the launch, the reality TV mogul has once again partnered with sports icons - this time teaming up with college basketball stars like Caleb Love of Arizona and Donovan Clingan of UConn for her new men's Terry collection. 

However, her latest campaign may have backfired as fans are now slamming Kim for showcasing male athletes over their female counterparts during Women's History Month.

Kim Kardashian is facing furious backlash for her latest SKIMS ad, which features male college basketball stars - as fans are outraged the reality star didn't showcase  female athletes

The 43-year-old stretched her shapewear company to new customers last year by launching SKIMS for men and has now partnered with six basketball stars for the range's new Terry line

And after earning millions of dollars in just minutes of the launch, the reality TV mogul has once again partnered with athletes like Robert Dillingham

The campaign comes just in time for March Madness and features six college basketball players showing off their skills while donning SKIMS shorts, tanks, and hoodies.

Caleb, Donovan, Hunter Dickinson of Kansas, Robert Dillingham of Kentucky, Jared McCain of Duke, and Paxson Wojcik of North Carolina were all featured in the ad. 

In the campaign, the athletes were seen shooting hoops as they introduced themselves.

After throwing a few balls in the basket, the sports stars said: 'Everybody is wearing SKIMS.'

In another snap, all the athletes posed on a basketball court while donning dark brown sweat suits. 

And while Kim had great success with her launch of her men's line, it seems as though this campaign wasn't received as well.   

People flooded social media with fierce backlash after Kim shared the ad on Instagram. 

One person said: 'Do women's college basketball next!'

The campaign comes just in time for March Madness and features six college basketball players showing off their skills while donning SKIMS shorts, tanks, and hoodies

In the campaign, the athletes were seen shooting hoops as they introduced themselves. Pictured is Caleb Love of Arizona

But her latest campaign may have backfired as fans are now slamming Kim for showcasing male athletes over their female counterparts during Women's History Month

Another user commented: 'Okay Kimmy we love but where is the women's collegiate basketball team campaign sister??'

Someone else wrote: 'What about the women's players? Why couldn't this have elevated women in a space where they have routinely been left behind for the men until literally a few years ago?'

'Where are the women?' a fourth person asked.

One user added: 'Kim love you but I hope you did a Skims partnership with the women's college basketball players too.' 

Another person said: 'Where are the women's players? Who cares about men's March Madness?'

Last year, Brazilian soccer star Neymar, 31; Oklahoma City Thunder NBA player Shai Gilgeous-Alexander, 25; and NFL defensive end Nick Bosa, 26, of the San Francisco 49ers all posed for the launch of SKIMS for men. 

People flooded social media with fierce backlash after Kim shared the campaign on Instagram

The brunette beauty added men's boxers, briefs, undershirts, T-shirts, tank tops and leggings to its already popular collection of bodysuits and bras.

In a raunchy photoshoot, the sports stars gave customers a peek at the collection by flexing their muscles - leaving shoppers drooling and showing that even pro athletes take time to lounge around.

In a press release sent to DailyMail.com, Kim said: 'The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS' commitment to providing solutions for everybody.

'To have an icon like Neymar be the face of our launch campaign, along with NBA All-Star, Shai and NFL's top Defensive Player Nick, I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women.

'I am incredibly excited about this next chapter for SKIMS and cannot wait for everyone to experience our amazing range of products.'

The reality TV star added men's boxers, briefs, undershirts, T-shirts, tank tops and leggings to its already-popular collection of bodysuits and bras

The 43-year-old has stretched her shapewear to new customers with the help of Brazilian soccer star Neymar

She also enlisted the help of NFL defensive end Nick Bosa, 26, of the San Francisco 49ers to sell her men's collection

SKIMS introduced three collections: cotton, stretch, and sport.

Cotton is made of soft, mid-weight cotton and is perfect for everyday wear.

Stretch will never lose its shape while remaining lightweight to provide customers with the ultimate comfort.

Sport is to designed to help aid performance and is made to sit seamlessly under workout clothes.

Skims co-founder and CEO Jens Grede said in the press release: 'SKIMS' decision to expand into this new category was reinforced by a growing number of men who have already embraced the brand's existing product offerings, with men accounting for over 10 per cent of SKIMS' existing customer base.

'Entering the $111 billion US men's apparel market unlocks an incredible opportunity for the business as we work to continue to reach new demographics and disrupt new categories for the next-generation of consumers.'