Kristi Noem's spokesman accuses the New York Times of sexism after calling her a 'perfect ornament' in article about her advert for a Texas dental clinic

South Dakota Gov. Kristi Noem's spokesperson accused The New York Times of sexism after a source referred to the governor as the 'perfect ornament' for former President Donald Trump. 

On Wednesday, The Times published a profile of Noem that led with her controversial decision to promote Smile Texas, the dental clinic that fixed her teeth, and led to her getting sued by consumer advocacy group Travelers United over not revealing whether she filmed a video in lieu of payment for her fresh dental work. 

The newspaper noted that Noem's new teeth represented 'a tactical move' to look the part of Trump's vice president. 

Spokesperson Ian Fury expressed outrage that the paper spent so much time focused on the governor's looks. 

'I've seen a lot of sexist drivel since working for @kristinoem ... this takes the cake,' he posted to X Wednesday morning.  'The @nytimes called her "the perfect ornament." Yes, really.' 

South Dakota Gov. Kristi Noem's spokesperson accused The New York Times of sexism after a source referred to the governor as the 'perfect ornament' for former President Donald Trump 

Spokesperson Ian Fury said a Times story out Wednesday about how Noem had a 'MAGA makeover' as she vies to become former President Donald Trump's vice president was the worst piece of 'sexist drivel' he'd ever seen 

'"Her popularity and credentials as governor" are deliberately downplayed in favor of this nonsense,' he continued. 'I want you to imagine a similar article written about Ron DeSantis's hair or the colors of the clothes that Tim Scott wears. You can't! It would never be published.'

During Florida Gov. Ron DeSantis' failed run for president the media didn't pay attention to his hair - but wrote a number of stories about his choice of footwear - and if his boots contained secret high heels. 

As for Scott, press interest has mostly focused on the South Carolina senator's recent engagement, as he also vies for the role of vice president. 

'Blatant sexism is perfectly fine when it's perpetrated by the mainstream media and radical leftists,' Fury said.

Republican and academic sources were the ones who gave the paper quotes about how Trump, a former reality television star, is looks-focused when it comes to picking people to surround him. 

'It's all about her appeal to an audience of one,' Republican strategist Ron Bonjean told The Times. 'The whole teeth thing almost looks like it was done for Trump to see. She is showing him she works well in front of the camera, that she has that star power he wants onstage with him, while fitting into the mode of women in the Trump universe.' 

Bonjean also commented on the image of Noem on her new book - No Going Back: The Truth on What's Wrong with Politics and How We Move America Forward. 

The governor sits in front of the American flag and has big hair, big lashes and glossy lips. 

'She practically looks like a member of the Trump family,' Bonjean said. 'Maybe a cousin.' 

Samantha N. Sheppard, a professor of cinema and media studies at Cornell University, was the one who called Noem 'the perfect ornament for Trump,' saying that she displays 'Miss America-like white femininity.' 

The article pointed to Trump previously commenting on how some members of his staff came straight from 'central casting.' 

The ex-president and 2024 hopeful has said that women should 'dress like women,' which led to a certain aesthetic displayed by those working in his White House - a uniform of high heels and dresses.