McDonald's spin-off CosMc's opens its second location - with a totally new 'health' drink aimed at gym-goers

McDonald's has opened its second-ever CosMc's store in Dallas, Texas - and it has a new high-protein drink not on offer at the first outlet.

The fast-food giant opened its first drinks-heavy, space-themed cafe in December in Bolingbrook, Illinois - and regularly had customers queueing for hours. 

Its colorful menu - featuring slushes, iced teas and coffees with names such as the sour cherry energy burst - was a hit among youngsters who like posting on Intagram and TikTok, retail experts said.

There are two products just for the Texas outlet. Both are drinks, including one that appears to be aimed at gym-goers - the beach protein frappe.

The large version has 27g of protein - about the same as protein shake from barnds like Core Power and Muscle Milk.  But the  CosMc's drink does also have 24g of sugar.

The beach protein frappe has 27g of protein in the large - about the same as a protein shake from barnds like Core Power and Muscle Milk

McDonald's has opened its second ever CosMc store in Dallas, Texas , after its first attracted hours-long queues. Pictured: Its Bolingbrook, Illinois, location 

Saunders said: 'Starbucks is definitely one of the chains it is taking aim at. The CosMc offers a bigger opportunity for McDonald's in that beverage and snacking-on-the-go market'

The other new drink is the melon herb chiller, described as 'a lemon pinwheel and watermelon mint base poured over ice to add a kick to traditional lemonade'.

CosMc's also has food, but not the range at a McDonald's - there are no burgers or fries.

But some old McDonald's favorites also made the menu including its popular McMuffins. Its food menu also includes a spicy queso sandwich, creamy avocado tomatillo sandwich, pretzel bites and blueberry lemon cookies. 

Its second store opened on Tuesday March 19, located at 6033 Campbell Road in Dallas. By the end of the year there will be ten - with all the new ones also in Texas.

McDonald's is currently plotting its fastest period of growth in its more than 60-year history, with 10,000 new restaurants planned globally by 2027.

The chain said it plans to have ten CosMc's stores open nationwide by the end of 2024.

The exact locations of the remaining stores has not been revealed.

It comes after McDonald's addicts queued for hours to get their hands on CosMc's menu when its Illinois store opened. 

And data from PacerAi showed that the new restaurant attracted double the number of visitors as a standard McDonald's in its opening month.

Retail expert Neil Saunders, from the consulting firm GlobalData, told DailyMail.com: 'McDonald's is certainly targeting the TikTok generation 

McDonald's is currently plotting its fastest period of growth in its more than 60-year history, with 10,000 new restaurants planned globally by 2027 

The chain said it plans to have ten CosMc stores open nationwide by the end of 2024

It comes after McDonald's addicts queued for hours to get their hands on CosMc's menu when its Illinois store (pictured) opened

CosMc's is notably smaller than McDonald's, measuring 2,500-square-feet compared to 4,000 and 4,500-square-feet.

Pacer.Ai's data suggest the chain is most popular with a younger audience, particularly those in a 22-29-year-old cohort. 

It comes after retail experts previously speculated the chain was targeting the so-called 'TikTok' generation with its colorful menu. 

Retail expert Neil Saunders, from the consulting firm GlobalData, told DailyMail.com: 'McDonald's is certainly targeting the TikTok generation. The marketing is all very social media friendly - it's very wacky and colorful. And it's very different to the traditional old McDonald's brand.'

He added that the menu appeared to be inspired by Starbucks which has seen its revenue soar to $35.9 billion thanks to its popularity among young coffee drinkers. Starbucks' seasonal drinks regularly go viral on TikTok.

Saunders said: 'Starbucks is definitely one of the chains it is taking aim at. The CosMc's offers a bigger opportunity for McDonald's in that beverage and snacking-on-the-go market.'