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Mike Tyson is selling ear-shaped weed edibles under his Tyson 2.0 brand 'Mike Bites', with enthusiasts already able to pick up the gummies in New York City.
Advertised as a 'premier line of hemp products', the sweets come in a range of flavors priced at £19.95 and promising a taste 'that will leave you seeing stars'.
A callback to the Iron Mike's infamous 1997 showdown with Evander Holyfield, in which saw Tyson disqualified for chewing off part of his opponent's ear, the edibles reference his career as one of the foremost heavyweight boxers in the world, with names like Black Eye Berry and Sour Apple Punch.
Tyson said in a statement he was keen to 'forge a new standard of excellence' in offering legal cannabis supplements 'utilized to enhance both mental and physical wellbeing', while 'prioritizing safety, quality and taste'.
It comes as the 57-year-old Brooklyn native prepares for his comeback fight against YouTuber Jake Paul, 27, in July, 19 years since he last competed.
Mike Tyson bites Evander Holyfield's ear in the third round of their WBA Heavyweight Championship Fight at the MGM Grand Garden Arena in Las Vegas on June 28, 1997
The gummies sell online for $19.95 and have also appeared at legal dispensaries in Farmingdale, Greenwich Village, Brooklyn, Syracuse and Rensselaer
The gummies are already available on Tyson's website, which purports to offer fans an 'extraordinary balance of premium and affordable cbd concentrates and consumables'.
They have also appeared at legal dispensaries in Farmingdale, Greenwich Village, Brooklyn, Syracuse and Rensselaer.
'Growing up in Brooklyn, I could have never imagined a time when cannabis would be legally utilized to enhance both mental and physical well-being,' Tyson said in a statement.
'Yet, here we are, witnessing the incredible progress.'
The gummies are currently the only product listed on Tyson's website.
They come in three flavors, including 'black eye berry', sour apple punch and watermelon.
Some have distanced themselves from promoting the products, citing Tyson's 1992 conviction for raping Miss Black America Desiree Washington in Indiana and allegations of domestic abuse.
Tyson was also sentenced to one year in jail for assaulting two motorists, Abmielec Saucedo and Richard Hardick, kicking one in the groin and punching the other in the face after a fender bender in Gaithersburg.
'They're honoring this convicted rapist and wife beater as a role model. We should use much better role models,' said Stu Zakim, a cannabis industry publicist, as reported by the New York Post.
New York City allows adults over 21 to buy and possess up to three ounces of cannabis flower or bud, and up to 24 grams of concentrated cannabis, such as oils and vapes.
It is not legal for anybody under the age of 21 to possess, use or share cannabis.
The city only allows for sales at NYS-licensed dispensaries, and prohibits use in public parts of buildings, parks, pedestrian spaces, public gardens and indoor public venues.
For substance abuse treatment and mental health referrals, Americans can reach the emergency substance abuse hotline at 1-800-662-HELP (4357).
Mike Tyson is currently training to go head-to-head with YouTuber Jake Paul, a shocking return after 19 years since his last professional competition.
Tyson quit on his stool after going six rounds against Kevin McBride on June 11, 2005.
He failed to answer the bell for the 7th round and was ruled defeated by technical knockout.
'Growing up in Brooklyn, I could have never imagined a time when cannabis would be legally utilized to enhance both mental and physical well-being,' Tyson said in a statement
The gummies come in three flavors, including 'black eye berry', sour apple punch and watermelon
Tyson, 57, will be fighting the 27-year-old Paul at AT&T Stadium for Netflix's first boxing event
Jake Paul holds a 9-1 boxing record and is coming off three straight wins, the last two being finishes. Paul will head into the fight fresh from a first-round knockout over Ryan Bourland on March 2.
On the other hand, the much older Tyson held a 50-6 professional record with 44 knockouts before retiring in 2005. Tyson returned to the ring in 2020 for an exhibition against Roy Jones Jr., during which Paul knocked former NBA star Nate Robinson in the co-main event.
With their showdown cemented, Tyson has become the biggest name in Paul's list of high-profile opponents. Paul has been known for bringing athletes out of retirement to face them in the boxing ring, which has been the knock on him for most of his career.
Paul has faced the likes of Robinson, Ben Askren, Tyron Woodley, Anderson Silva, and Nate Diaz- scoring wins against each one. His lone defeat came against Tommy Fury in 2023.
Tyson will be 58 by the time he goes into the ring with Paul.