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This might not be Texas, but Beyoncé is bringing back the cowboy hat - and the cowboy core aesthetic - with a trendy twist.
Beyoncé has dropped her new country album, Cowboy Carter, this Friday, and the coordinating western wear aesthetic is having a moment.
The hashtag 'cowboy core' is trending on TikTok, with more than 11 million views, and on re-sale site Depop, there's been a major rise in searches for cowboy-approved attire, from boots to fringe.
To find out how you can recreate cowboy core at home without looking like you're about to hop on a horse, FEMAIL spoke to her former stylist, Ty Hunter, and fashion experts about embracing the fashion craze in a super chic way.
Beyoncé has dropped her new country album, Cowboy Carter, this Friday, and the coordinating western wear aesthetic is having a moment
Rihanna showed off a cowboy hat when she hit the cover of Vogue China in March
It's not just the Texas Hold 'Em singer embracing the trend - fans are obsessed, and Depop has seen an 83 per cent rise in searches for 'western boots' and a 58 per cent rise in searches for fringe.
Another cowboy-approved ensemble that's back in action?
The Canadian tuxedo - or double denim - with people looking for jean jackets and matching pants.
Fringe is also set to be all over in 2024, with search up 58 per cent in the last three weeks alone.
The Instagram account Data But Make It Fashion tracked a similar rise in interest.
In February, the account noted, 'u didn’t need data to know Beyoncé is a fashion icon but here it is anyway.'
The fashion account analyzed multiple social media accounts and proclaimed, 'That's right — average popularity of cowboy hats increased by 19%,' after the pop star dropped her new singles and album covers.
Beyoncé isn't the only one leaning into the aesthetic.
Kim Kardashian donned a cowboy hat at the Super Bowl and Bella Hadid is dating an actual cowboy - horse trainer Adan Banuelos.
Bella Hadid is embracing the cowboy aesthetic after linking up with her current boyfriend, horse trainer Adam Banuelos
Even Kendall Jenner got in on the action when she donned a white tank that proclaimed 'J'adore Cowboys' while on vacation
Even Kendall Jenner got in on the action when she donned a white tank that proclaimed 'J'adore Cowboys' while on vacation.
Meanwhile Rihanna is embracing her inner yee haw - the superstar covered Vogue China in a bedazzled cowboy hat.
This isn't the first time cowboy-inspired attire has trended - coastal cowgirl and western minimalism were both popular in 2023, with people showing off the niche aesthetics on social media.
But much of the current cowboy core craze is owed to Beyoncé's latest release and the excitement over her much-anticipated country album that dropped on Friday.
Celebrity wardrobe stylist Dr. Pilar Scratch told FEMAIL: 'Beyoncé's country-themed album is making waves in cowboy fashion, setting off a trend.'
Pilar reminisced about the style trends Beyoncé has sparked in the past, 'like the camouflage and combat boots craze' in her Survivor music video, which was styled by Ty Hunter.
Pilar added that even in the last year, fans donned silver in an effort to emulate the 'alien chic' looks she wore on tour.
Celebrity wardrobe stylist Dr. Pilar Scratch told FEMAIL: 'Beyoncé's country-themed album is making waves in cowboy fashion, setting off a trend'
If you're interested in channeling your inner cowgirl, Pilar said cowboy boots were the best way to go country and keep it cute.
'You can match them with either an all-black ensemble or a blazer,' the stylist revealed, also suggesting leather leggings tucked into the boots with a tight top and denim jacket
'Keep the rest of your outfit simple and allow the boots to make a statement.
'Another suggestion to embrace the country trend is to accessorize with a belt featuring a distinctive buckle. It's an added touch, but any rodeo-inspired belt buckle will be a stylish bonus.'
And if you're interested in donning a Canadian tuxedo, Pilar explained, 'The key to pulling off a denim-on-denim look is to ensure both denim pieces complement each other.'
Ty Hunter, the stylist behind some of the Queen B's most iconic looks, weighed in how to embrace ranch attire in a fresh way
Ty weighed in on the cowboy trend and said he would recommend 'incorporating western elements into your existing wardrobe by mixing them with modern pieces'
To find out more about the craze, FEMAIL reached out to Ty directly about his work with the megastar.
Ty has been behind some of Beyoncé's most major looks, from the Single Ladies bodysuit designed by Tina Knowles to the absolutely iconic denim shorts and white crystal tank pairing in the Crazy in Love music video.
The stylist named both as examples 'of the looks that really resonated with fans and sparked a wave of recreations,' as he told DailyMail.com, 'It's always incredible to see the creativity and passion of Beyoncé's fans as they bring these iconic looks to life.'
Now, Ty's weighing in on the cowboy core trend and said he would recommend 'incorporating western elements into your existing wardrobe by mixing them with modern pieces,' like pairing 'a classic cowboy hat with a sleek blazer and jeans, or wearing a western-inspired belt with a flowy dress.'
Ty thinks nostalgia is one of the main reasons for the rise of country fashion, adding: 'It evokes images of wide-open spaces, adventure, and a simpler way of life.'
He also believes Beyoncé's influence is a major contributing factor, as 'people see their favorite icons rocking cowboy-inspired outfits, it sparks interest and encourages them to explore the style themselves.'
'Overall, the current cowboy look resonates with people because of its nostalgic charm, versatility, statement-making style, fusion of fashion, and influential celebrity presence.
'It allows individuals to tap into their creativity, express their individuality, and have fun with fashion,' Ty revealed.
Iasmim Carvalho, a fashion designer at the family-founded brand Starr Western Wear said: 'It has been really exciting to see western fashion in the mainstream'
Starr Western Wear has seen western wear trend, but Iasmim said: 'This is the biggest ever as stars like Beyoncé have fused the Western influence into their music'
Iasmim Carvalho, a fashion designer at the family-founded brand Starr Western Wear said: 'It has been really exciting to see western fashion in the mainstream.'
While the folks at Starr have seen many western trends come and go since they launched in the '60s, the designer said: 'This is the biggest ever as stars like Beyoncé have fused the Western influence into their music.'
If someone who isn't into the cowboy scene wants to start donning their own Queen B inspired 'fits, Iasmim suggested investing in a good pair of bootcut jeans, a simple pair of boots, a cowboy hat, and a western shirt.
'Mixing and matching the clothes you currently have with a few western pieces is the new urban western trend right now,' the designer said.
'The key to wearing cowboy boots in a chic way - without feeling like I'm in costume - is to offset the, uh, yee-haw factor a little bit,' Shana joked - and Maren Morris (above) is an example
'I've found that pairing cowboy boots with a style aesthetic that is equally strong but different... can create a sophisticated contrast,' Shana said. An example of this is Lil Nas X
Shana Draugelis, a stylist at The Mom Edit based in Philadelphia, Pennsylvania, is a big fan of cowboy boots, which she called 'timeless, practical and comfortable, even just for walking around the city.'
'For me, the key to wearing cowboy boots in a chic way - without feeling like I'm in costume - is to offset the, uh, yee-haw factor a little bit,' Shana joked.
'I've found that pairing cowboy boots with a style aesthetic that is equally strong but different, such as preppy, French, edgy, minimalist or even cozy, can create a sophisticated contrast.'