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In a twist fit for a chart-topping hit, Holmes Chapel in Cheshire is experiencing a surge in tourism, all thanks to its famous export: Harry Styles.
The singer's hometown has become a pilgrimage site for thousands of adoring fans, prompting the recruitment of teenage tour guides to lead the way through Styles' old stomping grounds.
Some 5,000 fans - also known as 'Harries' - have flocked to the quaint village of Holmes Chapel in Cheshire over the past year to embark on a whirlwind tour of the local landmarks that shaped the popstar's upbringing.
A curated map produced by the civil parish - which the local railway station ticket officer gives away for free - treats fans to a two-mile journey around the village that navigates them through the significant spots of Harry's past.
Now, local leaders are planning official tours with guides hired to show dedicated fans sights such as the bakery where he worked as a teenager, the spot where he had his first kiss - and the Chinese restaurant he once took Taylor Swift to.
In a twist fit for a chart-topping hit, Holmes Chapel in Cheshire is experiencing a surge in tourism, all thanks to its famous export: Harry Styles
Harry's House: The childhood home where Harry Styles used to live
W Mandeville, the bakery Harry Styles worked a Saturday job at in Holmes Chapel
A curated map produced by the civil parish treats fans to a two-mile journey around the village that navigates them through the significant spots of Harry's past
Applicants are required to have a genuine interest in the village and its history - as well as its links to Harry Styles - and have excellent communication and storytelling skills.
Peter Whiers, chairman of Holmes Chapel Partnership, said: 'We aim to start official tours of Harry’s Home Village on Saturday mornings in June and weekdays in July, August and September, and will be recruiting Harry Styles fans from sixteen and over to act as local guides.'
Last year, the partnership produced special maps of walking tours for the two mile-long pilgrimage because of road safety concerns.
Every stop on the tour is steeped in the enigmatic pop star's history, with the route taking in the As It Was hitmaker's childhood home, his old school and Mandeville's bakery where he had a Saturday job at and
The tour ends in a fairy-tale fashion at a railway vioduct - where Harry is alleged to have had his first kiss.
Mr Whiers said the Harry Styles Walking Map had resulted in a big increase in visitors and businesses seizing the opportunity to cater for them.
He said: 'It has been an incredible year with over 5,000 visitors and four TV crews making the pilgrimage as the Harries continued to arrive in Holmes Chapel.
'Even the worst of the winter months has not stopped them from braving muddy banks and wet fields to pay homage at Harry's Wall at the viaduct.'
Fortune City Chinese Restaurant - where Harry Styles once took Taylor Swift on a date to
Thousands of Harry Styles fans from across the world have been flocking to Harry Style's previous place of work before he became famous: Mandeville's bakery
Pictured at the bakery is a photo of One Direction when they popped into Mandevilles in their heyday
The railway viaduct where Harry famously wrote his name in a One Direction docufilm - and fans now flock there to write their own adoring messages to Harry
Pictured visiting Mandeville's bakery (L-R) is Victoria Kamps, 24, from Germany, Nicole Kinowski, 24, from Chicago and Magda J, 21, from Poland
Devoted fans from America (pictured) have travelled across the pond to tour the local landmarks that shaped the popstar's upbringing
Mr Whiers added: 'But we now think it is time for Holmes Chapel to increase what we can offer to the young visitors and ensure they return home with a memorable experience of Harry's village.'
The brickwork at the base of the structure where the star is said to have experienced his first kiss is scrawled with a dozens of messages, along with the names of his teenage followers.
The partnership is already bracing themselves for a high demand for tour guides as it is set to hold a half-day assessment session on April 20 to recruit up to sixteen people for the role.
It will also publish as a follow-up to the walking map a tour brochure showing where Holmes Chapel memorabilia, gifts, food and drink can be purchased.
Earlier this month, Harry Styles wowed Australian crowds over the weekend when he helped a young fan come out to her family - pausing the Love On Tour concert momentarily after reading a placard held up by a 17-year-old girl at Accor Stadium.