Heinz launches new smokey bacon flavoured ketchup - so, would you try it?

Heinz is launching a new sauce as a twist to its legendary tomato ketchup.

The Smokey Bacon Tomato Ketchup is for all those who dream of bacon all day every day, so they can incorporate it into every aspect of their lives.

It follows the successful recent release of pickle flavoured tomato ketchup at the end of last year. 

Initially released in Iceland nationwide, before rolling out across other major UK supermarkets later this month, a bottle will set you back £3.39.

The latest Heinz sauce innovation is a twist on their much-loved tomato ketchup with Heinz Tomato Ketchup Smokey Bacon

Thiago Rapp, Head of Heinz Communications said: 'We all know that when it comes to ketchup, it has to be Heinz and following the success of our Pickle Flavour Tomato Ketchup last year we know what we're doing when it comes to launching delicious new twists to your favourite Heinz Tomato Ketchup and this one is nothing short of sizzlingly-delicious!'

Heinz Tomato Ketchup Smokey Bacon will be available in Sainsbury's from April 10, Morrisons from April 22, Tesco from April 29 and Asda some time in June.

It will also be available for Heinz superfans on the company's dedicated Heinz to Home website. 

The new condiment is for all those who dream of bacon all day every day, so they can incorporate it into every aspect of their lives

Londoners will also be able to get limited edition items at the city's Nanny Bill's restaurants - in Wembley, Croydon and London Bridge - for a month until May 10, featuring the new sauce.

The burger chain will offer a  Bacon Lover burger with the special ketchup, and a vegetarian Bacon Lover loaded fries.

Heinz Tomato Ketchup Smokey Bacon is suitable for both vegetarians and vegans.

Other recent twists to Heinz classics have included Heinz Cathedral City Cheesy Baked Beans and their Dutch Style Chip Sauce.