Your daily adult tube feed all in one place!
They might be an essential piece of everyday clothing, but scientists now say that even a simple pair of jeans could be bad for the environment.
Wearing a pair of fast fashion jeans just once creates 2.5kg of CO2, the equivalent of driving a petrol car 6.4 miles.
Scientists from the Guangdong University of Technology analysed the life cycle of a pair of Levi's jeans from growing the cotton to their eventual disposal.
They found that some jeans were worn only seven times - earning them the classifiation of 'fast fashion' - and produced 11 times more CO2 than jeans wore more often.
Dr Ya Zhou, the study's lead author says: 'The humble wardrobe staple – a pair of jeans – has a significant impact on the environment.'
Researchers say that jeans sold for the fast fashion market produce 11 times more C02 per wear than traditional alternatives
To see how fast fashion affects the environment, the researchers analysed the lifecycle of a pair of Levi's 501 jeans from raw cotton to their disposal by incineration.
During the product's lifetime, the researchers discovered that fast fashion jeans had a carbon footprint 95-99 per cent larger than traditional fashion jeans, which are worn 120 times on average.
The biggest difference between the two styles of consumption is that clothes sold for fast fashion are transported faster and are worn less often before being thrown out.
Dr Zhou told MailOnline: 'Changing fashion trends induce people to purchase clothing frequently and use them short-lived to keep following the latest trends.
'Such the overconsumption has led to a significant increase in resource and energy consumption in the clothing industry by accelerating the entire clothing supply chain, including the production, logistics, consumption and disposal processes, thereby exacerbating the clothing industry's impact on climate change.'
The researchers estimate that a pair of jeans produced for the traditional fashion market produces 0.22 kg of CO2.
This is higher than previous estimates since the researchers believe jeans are worn less often and washed more frequently than had been thought.
However, of that total carbon footprint, 48 per cent is caused by the washing, drying and ironing of jeans after purchase.
Researchers have analysed the lifetime carbon emissions of a single pair of Levi's 501 Original Fit Women's Jeans. They found wearing them once was the emissions equivalent of driving 6.4 miles
Meanwhile, the researchers estimate that jeans sold in fast fashion produce 11 times more emissions.
Since they are worn only seven times on average, these jeans produce 2.5 kg CO2e per wear, despite needing very little energy to wash and dry over their lifetime.
Unlike traditional fashion, the vast majority of the emissions in fast fashion come from the production of the jeans and fibre, making up 70 per cent of the total emissions.
The remaining emissions are largely created by the transportation of the jeans from factories to consumers, making up 21 per cent of total emissions.
Dr Zhou explains: 'To achieve a quick response (to fashion trends) of the global supply chain, fast fashion model prefers transportation modes with shorter logistical times, such as cross-border transportation by air rather than by sea.'
Because fast fashion's transport is much more energy intensive, their transport produced a staggering 59 times more CO2.
Most of the carbon emissions related to the making of jeans comes from the production of cotton and the manufacturing of clothes in textile factories (file photo)
Globally, the fast fashion industry was worth approximately $64.5 billion (£51.25bn) in 2020 and is expected to grow to $95 billion (£75.4) by 2030.
According to the researchers, fast fashion brands release new collections 25 times faster than traditional fashion brands, leading to shorter fashion cycles and hyper-consumption.
This leads to the creation of massive amounts of waste and vast levels of pollution.
The fashion industry is believed to produce 10 per cent of all global emissions and approximately 92 million tonnes of waste each year.
Much of that waste is shipped to countries like Guatemala, Chile, and Ghana where the vast landfills are now causing an 'environmental and social emergency'.
Thankfully, the researchers say there are several ways to significantly reduce the industry's carbon footprint.
Much of the waste from fast fashion is shipped to countries like Chile where it ends up in vast dumps that can be seen from space (pictured)
The study found that buying clothing from offline second-hand shops reduced the carbon emissions of a pair of jeans by 90 per cent.
Dr Zhou says: 'By second-hand trading, people can sell the unlike or unused clothes and make a profit.
'In China, the growing focus on environmental protection and sustainability among Chinese millennials and Generation Z is driving the growth of the second-hand trade industry.'
Based on data from American clothing reseller Buffalo Exchange, the researchers found jeans passing through second-hand stores were worn 127 times in their lifetime.
The researchers also suggested that recycling jeans or using a clothing rental service like Rent the Runway can reduce the carbon footprint per wear by 85 and 89 per cent respectively.