Inside the $18K 'toxic' alpha male boot camp where men shell out huge sums of cash to be screamed at and earn 'respect' - would YOU pay for it?

The Modern Day Knight Project boasts that it can make participants 'the husband, father and man that you respect and admire' in just three days. 

This hardcore boot camp aimed at entrepreneurs, executives and leaders includes a series of grueling physical challenges such as ice-baths, long runs and bear crawls. 

One challenge called the '75-hour Crucible' costs $18,000 and promises those who sign up that the challenge will 'shatter your self-doubt and limiting beliefs' and help you 'heal from trauma that makes you feel broken and unworthy.' 

But videos of participants lifting up hammers while sat in the sea in Chino Hills,  California while being screamed at has invited ridicule of the 'toxic' project on social media. 

In one viral clip an instructor yells at attendees: 'F***ing quitters, pieces of s*** do you want to be a better husband, a better father, a better man?' 

The Modern Day Knight Project boasts that it can make participants 'the husband, father and man that you respect and admire' in just three days

The '75-hour Crucible', costing $18,000, promises those who sign up that the challenge will 'shatter your self-doubt and limiting beliefs'

In one viral clip an instructor stands in front of the attendees and tells them that 60 percent of them won't make it until the end of the course

'None of you  deserve to be here, you better move with a f***ing purpose,' the instructor continued.

In another clip posted to TikTok, a group of men are seen on the beach in the dark.

An instructor can be heard aggressively shouting 'Get over here, you f***ing slow, fat one'.

Two men are removed from the group and told to 'eat a f***ing cookie' while the others crawl across the sand towards them.

'They're going to crawl and suffer until you're done with the f***ing cookie' the instructors yell. 

Other footage taken within the boot camp and posted online shows intense wrestling, ice baths and weight-lifting exercises. 

In a promotional video for the Project founder Bedros Keuilian said: 'The Project is not an experience it's also a process.'

'It's like administering chemotherapy to a cancerous area of the body,' he explained. 

'You have to be able to control you emotions' he added.

In another viral clip posted on X an instructor stands in front of the attendees and tells them that 60 percent of them won't make it until the end of the course. 

'I see it in your f***ing eyes, that most of you don't look like you belong here,' he is heard saying. 

'I'll be damned, I'll take this f***ing knife off my f***ing waist and carve this f***ing tattoo off my f***ing hand before I let any of you f***ing b****es show up here on Friday for your graduation,' he shouted while banging a knife on the table in front of him. 

Meanwhile, those undertaking the course sat behind school-style desks and appeared to be listening intently.  

Promotional footage from the boot camp's website shows attendees wrestling and taking ice baths 

The military-style activities include bear crawls and lifting up hammers while sat in the sea in Chino Hills, California

Some social media users have professed skepticism at the camp's tactics. 

'I honestly feel for these guys,' one user wrote on Reddit. 

'Imagine how f***ing broken you have to be to volunteer to be robbed like this, hoping it will improve your life' 

'It's a really shitty $20 self-help ebook, and one week at a crossfit gym, except some degenerate that's failed at everything else in their life keeps telling you what a f***ing loser you are, and then they take $18,000 from you,' the user added. 

'Honestly if you're so insecure in your masculinity that you're willing to pay crazy money to be abused and belittled by some bearded c**** that invariably looks like they're enjoying it way more than strictly necessary, you're the furthest thing from 'an alpha',' another wrote on the site. 

'I don't understand a second of this. What's the purpose? get verbally assaulted and physically abused to only return to your desk job,' a third commented on the footage.