Eye-popping 1930s estate of late fashion designer Max Azria is set for auction - with bids starting at $38 million

The Los Angeles estate of the late fashion designer Max Azria is set to be put up for auction after being initially listed for $87 million.

Max Azria, who passed in 2019 at the age of 70 from lung cancer, was the designer, chairman, founder and CEO of the contemporary women's clothing brand BCBG Max Azria.

He purchased the house with his wife, Lubov Azria, in 2005, and spent $30 million extensively gut-renovating it. 

The 30,000-square-foot Holmby Hills property, which sits on almost 3 acres, was offered for $87 million when it first went up for sale in 2015. Now, the estate is priced at $55 million.

The no-reserve auction, hosted by Concierge Auctions, is set to start on May 9 and end on May 23, and is estimated to start at $38 million.

The Los Angeles estate of the late fashion designer Max Azria is set to be put up for auction after being initially listed for $87 million

Max Azria, who passed in 2019 at the age of 70 from lung cancer , was the designer, chairman, founder and CEO of the contemporary women's clothing brand BCBG Max Azria

He purchased the house with his wife, Lubov Azria, in 2005, and spent $30 million extensively gut-renovating it

The 30,000-square-foot Holmby Hills property sits on almost three acres

The mansion is known as the 'Azria Estate' among the Hollywood elite

Known as the 'Azria Estate' amongst the Hollywood elite, the 17 bedroom, 25 bathroom home is sits behind a long gated driveway. 

The motor court in the front of the house can hold more than 20 vehicles.

The mansion was created by renowned architect and celebrity home designer Paul Williams in the 1930s. It's his largest residential estate and features his signature Georgian Colonial style, which is distinguished by elaborate moldings, trims, and imposing columns.

Williams has previously designed homes for the likes of Frank Sinatra, Desi Arnaz and Lucille Ball and Barbara Stanwyck. 

Before it became know as 'The Azria Estate,' the mansion was commissioned by Charles Correll, star of Amos 'n' Andy.

'Even among the premier properties that we typically showcase, the 'Azria Estate' stands out for its pedigree, legacy, and scale,' said Chad Roffers, founder and CEO of Concierge Auctions. 

The estate is now priced at $55 million

The estate has 17 bedroom, 25 bathroom home is sits behind a long gated driveway

The motor court in the front of the house can hold more than 20 cars

The rebuilt mansion was created by renowned architect and celebrity home designer Paul Williams

The Azaria estate is largest residential estate by Williams and features his signature Georgian Colonial style, which is distinguished by elaborate moldings, trims and imposing columns

Williams has previously designed homes for the likes of Frank Sinatra, Desi Arnaz and Lucille Ball and Barbara Stanwyck

'In collaboration with Branden and Rayni Williams of The Beverly Hills Estates, Concierge Auctions is the only auction platform with the resources and reach of well-qualified buyers to give a magnificent home like this the full airing it deserves.' 

Upon entering the home, guests are welcomed by a a floor-to-ceiling waterfall chandelier made from over 150,000 hand-placed crystals.

The mansion includes nine fireplaces, a library with a ceiling dome made of gold and a bathroom with a green onyx floor. A catering kitchen, a 5,500-square-foot movie theater, a family room, a gym, a guest-maid's quarters, a wine cellar and a hidden-door poker room.

There is also a giant-sized chess board in the backyard.

The French doors from the living room lead to the terrace. A stunning infinity pool and a full wellness spa have stunning views of the rolling hills.

The amenities are impressive; between a Mediterranean wellness spa with a Sauna with marble floors and walls, a tennis court with glass walls, a greenhouse and five gardens - there is almost no reason to leave the property.

Before it became know as 'The Azria Estate,' the mansion was commissioned by Charles Correll, star of Amos 'n' Andy

'Even among the premier properties that we typically showcase, the 'Azria Estate' stands out for its pedigree, legacy, and scale,' said Chad Roffers, founder and CEO of Concierge Auctions

Roffers said: 'In collaboration with Branden and Rayni Williams of The Beverly Hills Estates, Concierge Auctions is the only auction platform with the resources and reach of well-qualified buyers to give a magnificent home like this the full airing it deserves.'

Upon entering the home, guests are welcomed by a a floor-to-ceiling waterfall chandelier made from over 150,000 hand-placed crystals

The mansion includes nine fireplaces, a library with a ceiling dome made of gold

One of bathrooms also has a green onyx floor

One of the gardens is inspired by Japanese culture as it features a tea room and a pond.

Max and Lubov had six kids between them and were very social. Whether the Azrias hosted their weekly Shabbat dinner, a 200-person Oscar party, runway shows, charity events, weddings or brunches, the estate was perfect for every occasion.

'As we prepare to part ways with our house, we reflect on our original purpose—to create an environment where we can be inspired,' Lubov told Concierge Auctions.

'We wanted to fuse the concept that one's home should be their utopia, a centerpiece for family and friends, the center for celebrations and entertaining, a place that curate's creativity and imagination to flow.

'The history of talented and creative residence of the house is unmistakable. Past residents experienced their most creative and prolific achievements during their stay on this estate. 

'I look to pass the torch to the next fortunate owner, allowing them to write their own chapter in this storied address, surrounded by its legacy and potential.'

A catering kitchen, a 5,500-square-foot movie theater, a family room, a gym, a guest-maid's quarters, a wine cellar, and a hidden-door poker room

The French doors from the living room lead to the terrace and grass as well as a stunning infinity pool and a full wellness spa with stunning views of the rolling hills

The amenities are impressive; between a Mediterranean wellness spa with a Sauna with marble floors and walls, a tennis court with glass walls, a greenhouse and five gardens, there is almost no reason to leave the property

One of the gardens is inspired by Japanese culture as it features a tea room and a pond

Max and Lubov had six kids between them and were very social

Whether the Azrias hosted their weekly Shabbat dinner, a 200-person Oscar party, runway shows, charity events, weddings or brunches, the estate was perfect for every occasion

'The 'Azria Estate' is incredible', said Rayni Williams. 'With its multifaceted design and prime location— minutes from downtown, the beach, and Sunset, yet secluded, private, and quiet—the estate presents unparalleled opportunities for the savvy entrepreneur, from hosting exclusive gatherings to leveraging its prestigious Hollywood connections. 

'As a dynamic space that exudes sophistication and functionality, its potential to empower the next owner in their pursuit of both pleasure and profit is truly one-of-a-kind. The property has wonderful pedigree in a prominent area, and everything to live one's best life.' 

Tucked away in the affluent Bel Air neighborhood, Holmby Hills is one of the most sought-after addresses in Southern California, renowned for its ideal location and unrivaled access to the Westside. 

To guarantee peace and privacy, residences are subtly hidden away from the public eye. In fact, visitors need to get past a gate in order to get into this private neighborhood.

Within the West Los Angeles 'Platinum Triangle,' Holmby Hills is home to the prestigious Bel-Air Country Club and the recognizable Bel Air Hotel, which represent elegance and sophistication.

A life-size chess set is featured outside the mansion

The mansion is in a prime location, minutes from downtown and the beach, yet secluded, private, and quiet

The estate presents opportunities for savvy entrepreneurs, from hosting exclusive gatherings to leveraging its prestigious Hollywood connections

Tucked away in the affluent Bel Air neighborhood, Holmby Hills is one of the most sought-after addresses in Southern California

Holby Hills also has unparalleled access to the West Side

Situated along Sunset Boulevard, the neighborhood attracts the affluent of Los Angeles and is considered the pinnacle of prosperity in the city.

Nestled between verdant landscapes and architectural marvels evoking the golden age of Hollywood, this neighborhood is home to some of LA's most impressive mansions, providing a calm and elegant way of life.

According to Lubov, her and Max took interest in the house because of its history and charm. 

'[Construction] was on and off for a few years because we couldn't wait to move in,' she said.

While the property was listed on the market, the multi-millionaire couple was not serious about selling it.

To guarantee peace and privacy, residences are subtly hidden away from the public eye

In fact, visitors need to get past a gate in order to get into this private neighborhood

Within the West Los Angeles 'Platinum Triangle,' Holmby Hills is home to the prestigious Bel-Air Country Club and the recognizable Bel Air Hotel, which represent elegance and sophistication

Lubov and Max Azria originally took interest in the house because of its history and charm.

'[Construction] was on and off for a few years because we couldn't wait to move in,' Lubov said

The wife of the late fashion designer has not lived in the house for years

'First we had different views of what we wanted the house to be—was it going to be a rental? We'd put it on the market, then things would change,' Lubov told the Wall Street Journal. Now, she said she is 'very serious about selling.'

The wife of the late fashion designer has not lived in the house for years. The heiress has since moved to Venice Beach, where her art gallery is located.

'It's literally just me. My youngest is 27. I'm now into moving on with my life.'

She has since rented the property out for private events and movie shoots. 

The Los Angeles luxury housing market has had highs and lows since the Azria estate was first put on the market, especially after a slowdown in 2023 brought on by a new mansion tax. 

According to real estate appraisal company Miller Samuel, the median luxury sale price for single-family homes fell 8.5 percent year-over-year in 2023 while luxury single-family home sales were unchanged in 2023 compared to the same period in 2022. 

To appeal to a wider demographic of buyers, Lubov has since updated the interior of the home with fresh paint and contemporary furniture.

The wife of the late fashion designer has not lived in the house for years. The heiress has since moved to Venice Beach, where her art gallery is located

Lubrov has since rented the property out for private events and movie shoots.

To appeal to a wider demographic of buyers, Lubov has since updated the interior of the home with fresh paint and contemporary furniture

The Los Angeles luxury housing market has had highs and lows since the Azria estate was first put on the market, especially after a slowdown in 2023 brought on by a new mansion tax

'Our original interior design was very personal. With time, we realized it was too personal,' she said. She said she was unsure why the property has taken so long to sell. 

'I have no idea, to tell you the truth,' she said, not acknowledging that the price point was not the average budget for those looking to buy a home.

'Money always counts but it's about the right person falling in love with the house.'