Gwyneth Paltrow, 51, poses braless in a plunging $795 blazer before slipping into a black bikini as she unveils Goop's pricey new clothing range

Gwyneth Paltrow officially unveiled her pricey new clothing range on Sunday by posing braless in a plunging blazer.

Proving that she was the best choice when it comes to promoting her brand, the actress, 51, posed for a stunning beachside shoot in her new G. Label range, which includes a pricey $795 blazer and a $625 dress.

Going braless in a plunging navy blue blazer, Gwyneth posed up a storm in the revealing jacket.

She then switched up her look by slipping into a strapless navy blue bikini top, teamed with an open green cardigan and striped white trousers.

Other pieces from the range include a skintight black bodysuit priced at $145, and a preppy striped jumper, with a price tag of $595.

Gwyneth Paltrow officially unveiled her pricey new clothing range on Sunday by posing braless in a plunging blazer

Proving that she was the best choice when it comes to promoting her brand, the actress posed for a stunning beachside shoot in her new G. Label range

Pieces from her new collection include a plunging black bodysuit, which Gwyneth tucked into a loose-fitting jeans for the shoot

The chic navy blue blazer could also be matched with cropped cigarette trousers, priced at $495.

Posting a video of the full collection on Goop's Instagram, the post was captioned: 'Our new G. Label collection is like a love letter from Gwyneth herself. 

'It brings back her favourites from the last 8 years and best-sellers that we know you all adore, each just as cool, luxurious, and effortless as the day they first launched. Link in bio to shop the full curation of pieces designed to stand the test of time.'

Hours earlier, Gwyneth shared a glimpse of the G. Label collection, posing in a chic cream dress.

In the series of four snaps, the Shakespeare In Love star pranced around on the beach just feet from the incoming waves wearing one of her new dresses.

'A new G. Label collection launches tomorrow, but as ever, we thought our social followers deserved first dibs,' it read in the caption of the official Goop Instagram page. 

'Shop the Hostess Dress, a feminine yet unfussy favorite in lightweight natural linen, before the full collection goes wide tomorrow. Visit the link in bio for your early access.'

Going braless in a plunging navy blue blazer, Gwyneth offered a glimpse of the full look, which included matching navy blue cigarette trousers

Hours earlier, Gwyneth shared a glimpse of the G. Label collection, posing in a chic cream dress in the beachside shoot

Pieces from the collection also included an elegant cream chunky knit jumper, which Gwyneth showed off with white trousers

Gwyneth also posed up a storm a preppy striped jumper, with a price tag of $595, teamed with white denim shorts

In the series of four snaps, the Shakespeare In Love star pranced around on the beach just feet from the incoming waves wearing one of her new dresses 

Posting a video of the full collection on Goop's Instagram, the post was captioned: 'Our new G. Label collection is like a love letter from Gwyneth herself'

Paltrow initially launched Goop in September 2008, as a weekly e-mail newsletter that provided things like new age advice and an editor's note from the actress who offered up insight into her daily life

For the cover photo, Paltrow has a content look on her face, standing near the oncoming waves.

In keeping with the all natural look and feel, the mother of two had her blonde tresses styled long, straight and flowing down to about the middle of her back with a center part. 

The last of the images showed her in a close-up look, while the glaring sun drips down over her golden locks and tanned face.    

Paltrow launched the wellness and lifestyle brand and company in September 2008, initially as a weekly e-mail newsletter that provided things like new age advice and an editor's note from the  actress who offered up insight into her daily life.

Goop went on to expand into e-commerce, collaborating with fashion brands, launching pop-up shops, holding a "wellness summit, launching a print magazine, a podcast, that would be showcased in a docuseries for Netflix.

After expanding into e-commerce, Paltrow saw the value of Goop grow to more than $250 million by early 2020

By 2014, Goop began to face mounting criticism for marketing products and treatments that were deemed harmful, which included some being described as 'snake oil' based on pseudoscience.

Officials from the Consumer Protection Office in California have sued Goop for false advertising, alleging the company made unfounded health claims about a variety of products.

The company ended up settling that particular lawsuit out of court, but there have been other class-action lawsuits brought against Goop for unsafe products.

With the help of Paltrow's star power, the company has seen it grow substantially over the years, to the point that it was valued at about $250 million by early 2020.

Goop brands and product lines are sold online, at the Goop Lab in Brentwood Country Mart in Los Angeles, and at pop-up shops in Los Angeles , Chicago, New York, The Hamptons, Dallas and Aspen.