Oreo launches collaboration with popular candy brand for special sandwich cookie

Lucky sweet-toothed fans will soon have the chance to indulge in candy-infused flavor cookies as Oreo teams up with Sour Patch Kids to release its latest sandwich cookie.

The snack giant Oreo unveiled the collaboration on Wednesday, bringing together the beloved crunchy cookies with the sweet and sour tastes of the popular candies.

'Sour. Sweet. OREO. Fans can now experience all three!' the cookie brand announced in a press release.

The cookie visually resembles a Golden Oreo, the company's signature vanilla-flavored cookies surrounding the 'creme.'

But the cookies are actually Sour Patch Kids flavored with colorful inclusions. The creme inside is filled with 'even more multi-colored sour sugar,' according to the release. 

In addition to the tasty treats, the two brands are launching an exclusive, limited-edition merchandise collection, featuring a crewneck sweatshirt, a bucket hat, joggers, hairclips and a belt bag.

Lucky sweet-toothed fans will soon have the chance to indulge in candy-infused flavor cookies as Oreo teams up with Sour Patch Kids to release its latest sandwich cookie

The snack giant Oreo unveiled the collaboration on Wednesday, bringing together the beloved crunchy cookies with the sweet and sour tastes of the popular candies

Candy enthusiasts can now order the special cookies on Oreo's Sour Patch Kids webpage, with online presales opening on Wednesday.

The Sour Patch Kids Oreo merchandise will be available starting May 2, while the cookies will hit grocery store shelves on May 6.

The crossbody bag, according to the cookie brand, is designed to perfectly fit a pack of cookies, allowing Oreo lovers to take them wherever they go. 

'The OREO brand is always looking for playful ways to excite our fans,' Caroline Suppiger, Oreo's senior associate brand manager, said in a press release. 

'What better and more unexpected way to do that than letting SOUR PATCH KIDS playfully take over our cookie?!' she added. 

Grace Howard, innovation brand manager for Sour Patch Kids, said: We are both so excited to see the fan reaction to this sour-then-sweet limited-edition cookie.' 

In addition to the tasty treats, the two brands are launching an exclusive, limited-edition merchandise collection, featuring a crewneck sweatshirt, a bucket hat, joggers, hairclips and a belt bag

The Sour Patch Kids Oreo merchandise will be available starting May 2. The crossbody bag, according to the cookie brand, is designed to perfectly fit a pack of cookies, allowing Oreo lovers to take them wherever they go

Social media users have shared mixed reactions about the collaboration, with many saying the new flavor sounds 'awful' but admitting they're curious to try

 Joseph Lamour, a food reporter for Today.com, had the chance to try the new flavor and dubbed the cookie 'a winner in my book'

She admitted that she was 'a little reticent about putting these two flavors together' as she loves both Oreos and Sour Patch Kids. 

'Not only does it call to the flavor of Sour Patch Kids without being too sour, the cookie-eating experience turns the timeline of eating the gummy candy on its head,' she wrote. 

Social media users have shared mixed reactions about the collaboration, with many saying the new flavor sounds 'awful' but admitting they're curious to try. 

One X user wrote: 'The taste would be awful, but the tongue suffering would be fun' with another saying, 'this sounds awful, I must try it'

Another user wrote: 'That's like combining peanut butter and ketchup. They probably shouldn't go together.'