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Days after Meghan Markle teases her American brand of strawberry jam Buckingham Palace posts ad for its strawberry preserves

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Are the royal butter knives out for Meghan Markle? 

Just days after the Duchess of Sussex teased her lifestyle brand by sending numbered pots of her strawberry jam to fifty of her closest influencers, Buckingham Palace’s official store has come up with an ad for its own, thoroughly royal, strawberry preserves.

Last week Meghan, 42, depended on her high-profile friends to share images of the hand-tied pots of American Riviera Orchard jam nestled in bowl of oranges.

Today, in a video shared with their 557,000 Instagram followers, Buckingham Palace Shop’s official account posted its own take on the sweet preserve. 

BUCKINGHAM PALACE'S PRESERVES 

Buckingham Palace ’s official store has come up with an ad for its own, thoroughly royal, strawberry preserves

MEGHAN'S STRAWBERRY JAM

Fashion designer Tracy Robbins posted a picture of Meghan's jam, which had the logo for American Riviera Orchard and 'Montecito' underneath

Fashion designer Tracy Robbins posted a picture of Meghan's jam, which had the logo for American Riviera Orchard and 'Montecito' underneath

Set perhaps pointedly to music from Mozart’s Dissonance Quartet the reel suggests four very British ways to enjoy the product that, it boasts, is made using only the finest of British berries.

And while Meghan's American Riviera Orchard products will carry a logo that many have noted for its striking similarity to a royal crest, Buckingham Palace’s version comes with the real deal.

Stamped on the side of each $4 jar, which retails at 3.95pound sterling and ships internationally, is the Royal Coat of Arms which bears the motto of the Order of the Garter – ‘Honi soit qui mal y pense,’ which means, ‘Shame on him who thinks evil of it.’

No price has yet been revealed for Markle’s jam, nor is it known if it will be mass produced. But brand experts have pointed to a similarity between American Riviera Orchard’s aesthetic and that of the ultra-exclusive celebrity food brand, Flamingo Estates which sells pots of LeBron James or Julianne Moore honey for an eye-watering $250 a pop.

In its post that might as well carry the hashtag #jamwars the palace helpfully stirs the pot suggesting that customers enjoying their jam ‘On a scone as part of a cream tea. On a crumpet. With a croissant. On toast.’

Charles and Camilla are seen as they their 15th wedding anniversary, at Birkhall, their home on the Balmoral Estate in 2020. The King is being treated for cancer

Charles and Camilla are seen as they their 15th wedding anniversary, at Birkhall, their home on the Balmoral Estate in 2020. The King is being treated for cancer

Kate and William are are seen with their familyilast year. They are now prioritizing family time during Kate's convalescence

Kate and William are are seen with their familyilast year. They are now prioritizing family time during Kate's convalescence

Meghan is filming a new Netflix cooking show to share the 'joys of cooking, gardening, entertaining and friendship'

Meghan is filming a new Netflix cooking show to share the 'joys of cooking, gardening, entertaining and friendship'

The oh-so-subtle sting in the tail of this sweet post appears to have not been lost on its many viewers. One of the top comments so far reads, ‘Buckingham Palace over Montecito any day.’

Last week DailyMail.com revealed that filming had become of Markel’s latest Netflix project – a cooking home in which she promises to invite viewers into the kitchen. Just don’t expect the kitchen to be hers.

Instead, as seen in these exclusive DailyMail.com pictures, the Duchess of domesticity has set up her stall in a sprawling property two miles from the Montecito mansion she and Prince Harry, 39, share with children Archie, 4, and Lilibet, 2, and their revolving cast of staff.

Just days after she meticulously numbered one-through-fifty pots of homemade strawberry jam and sent them to dozens of her closest influencers, filming for 42-year-old Meghan's latest venture has begun in earnest.

While Meghan's American Riviera Orchard products will carry a logo that many have noted for its striking similarity to a royal crest, Buckingham Palace¿s version comes with the real deal.
Showing the strawberry jam in a bowl of oranges

While Meghan's American Riviera Orchard products will carry a logo that many have noted for its striking similarity to a royal crest, Buckingham Palace’s version comes with the real deal.

Production trucks and tents lined the driveway of a $5million property set in eight acres of avocado and lemon groves in a gated community in Montecito for filming of 'interior and exterior dialogue scenes'

Production trucks and tents lined the driveway of a $5million property set in eight acres of avocado and lemon groves in a gated community in Montecito for filming of 'interior and exterior dialogue scenes'

DailyMail.com can reveal Meghan is not using her own Montecito mansion, but instead using the kitchen of philanthropists Tom and Sherrie Cipolla. Production trucks and tents are seen at the property

DailyMail.com can reveal Meghan is not using her own Montecito mansion, but instead using the kitchen of philanthropists Tom and Sherrie Cipolla. Production trucks and tents are seen at the property 

The homeowners have hosted fundraisers for the center at the same home in which Meghan is currently playing house

Exclusive photos show several SUVs arriving at the property as production begun

Exclusive photos show several SUVs arriving at the property as production begun

A film permit application exclusively obtained by DailyMail.com shows filming is taking place in two separate locations.

On Tuesday Meghan, who recently teased the launch of American Riviera Orchard with soft-focus footage of herself arranging pink flowers and stirring something in a bowl, spent the day surrounded by the blooms of Florabundance, a florist 10-minutes drive from Montecito in the coastal California town of Carpinteria.

On Wednesday production trucks lined the driveway of a $5million property set in eight acres of avocado trees and lemon groves in a gated community in Montecito for filming of 'interior and exterior dialogue scenes,' that began on Sunday and is slated to continue until late June.

Tom and Sherrie Cipolla have lent their home to Meghan for her cooking show. The couple are fixtures on the bougie Montecito society scene and generous donors to several good causes locally

Tom and Sherrie Cipolla have lent their home to Meghan for her cooking show. The couple are fixtures on the bougie Montecito society scene and generous donors to several good causes locally

Security vehicles guarded both of the 4,500 square feet home's entrances.

The property is the home of Tom and Sherrie Cipolla – both fixtures on the bougie Montecito society scene and generous donors to several good causes locally including the Storyteller Center – a therapeutic preschool for children facing adversities.

They have hosted fundraisers for the center at the same home in which Meghan is currently playing house.

Tom, 75, and wife Sherrie, 69, parents to two adult children, have a property portfolio worth more than $20million, encompassing two dozen buildings in Los Angeles County and Santa Barbara. The couple also runs a physical therapy practice that last year boasted sales in excess of $1.3million.

When approached by DailyMail.com Sherrie Cipolla declined to comment on the purpose of the film crew currently camped out in her home.

The family room and kitchen with its French doors opening to a patio, lawn and mountains, Caesartone countertops and 48-inch Thermador range are, appropriately enough, the center piece of the Montecito property in which the Duchess of Sussex will hone her carefully curated image of domestic goddess.

Here, from the comfort of somebody else's home, she will share 'the joys of cooking, gardening, entertaining and friendship,' – as well as chasing ratings.

Meghan announced her new business venture, American Riviera Orchard, with a clip which showed the Duchess cooking in a kitchen with copper pans hanging over her head as she whisked

Meghan announced her new business venture, American Riviera Orchard, with a clip which showed the Duchess cooking in a kitchen with copper pans hanging over her head as she whisked

Last month DailyMail.com revealed the staggering scope of products that Meghan intends to sell as founder of American Riviera Orchard – named because the coastal enclave of Montecito is known to its wealthy inhabitants as America's riviera.

Apparently in a bid to out-brand both Martha Stewart and Gwyneth Paltrow, Meghan will sell everything from gardening trowels, to tea towels, scented candles, make-up, skin care products and pet shampoo.

If you can dream it chances are Meghan will sell it.

In recent days Harry and Meghan have embarked on yet another relaunch, this time closely married to their upcoming Netflix projects.

Harry is set to bring polo to the masses while his wife appears set to bring cooking to everyone's kitchen but her own.

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