Elon Musk teases launch of X TV after vowing to turn site into 'the everything app' as he reveals logo for the first time

Elon Musk has teased the long-anticipated launch of X TV after vowing to turn the site into an 'everything app' which will be compatible with most smart devices.

The Tesla founder shared a 12-second trailer for the application on X, formerly known as Twitter, sporting the logo for the first time on Monday morning.

Users will be able to stream long-form videos on smart televisions through the app which will reportedly stream via Amazon and Samsung. 

Musk's latest trailer shows dozens of flickering television screens bearing the 'XTV' logo. 

The platform rolled out an early version of video and audio calling for some users last October, after Musk had said he planned to turn it into a super app offering services from messaging to peer-to-peer payments.

The Tesla founder shared a 12-second trailer for the application on X, formerly known as Twitter , sporting the logo for the first time on Monday morning 

Elon Musk has teased the long-anticipated launch of X TV after vowing to turn the site into an 'everything app' which will be compatible with most smart devices

'Coming soon,' Musk said at the time in a brief response on X to a user's posting that the platform's long-form videos could be watched directly on smart TVs.

Earlier, Fortune said the app could look similar to the TV app offered by Google's YouTube.  

It cited an unidentified source as saying Musk was set on competing with YouTube.

In the push to become a 'video-first platform', X has been forging partnerships with the likes of former Fox commentator Tucker Carlson and former CNN anchor Don Lemon.

The platform, which has struggled to retain advertisers amid controversies ever since Musk bought it in 2022, said last month it would enable advertisers to run video ads next to certain content creators.

It comes one day after the billionaire also promised that his long-awaited driverless cars will make their debut on the streets of China as he made a surprise visit to Beijing on Sunday.

The SpaceX boss sat down with Chinese premier Li Qiang just a week after canceling a meeting with India's PM Narendra Modi, citing 'very heavy Tesla obligations'.

Elon Musk said he was 'honored' to meet Chinese premier Li Qiang on his surprise visit

The company has lost nearly a third of its value since the start of the year with investors growing tired of repeated delays to its roll-out of cars with full self-driving software (FSD).

But Li praised Tesla as a successful example of US China economic cooperation as analysts hailed 'a major moment for Tesla'.

'While the long term valuation story at Tesla hinges on FSD and autonomous, a key missing piece in that puzzle is Tesla making FSD available in China which now appears on the doorstep,' said equity firm Wedbush.

Musk opened his first Chinese gigafactory in Shanghai six years ago and it is now Tesla's biggest in the world.