Los Angeles hotel famous for Pretty Woman goes Back To The Future - by offering a world-first HOLOGRAPHIC concierge service

Beverly Wilshire, A Four Seasons Hotel occupies a building that found fame with the movie Pretty Woman, but now it's going Back To The Future - by offering a world-first holographic concierge service.

Hotel staff can now be live-beamed into the legendary property's penthouse and presidential suites to offer customer service tips and advice via a portable tabletop holographic communications device called 'The M' from Los Angeles-based Proto.

The hotel's General Manager, Reed Kandalaft, explained that guest-experience team members stand in front of a camera in a guest room that has been converted into a 'studio', with their likeness then beamed into one of the guest specialty suites.

He said: 'The M makes the digital experience "real" and redefines the way we work with efficient and engaging solutions, allowing the guest experience team to show and see emotion behind every interaction.'

Guests designate a time for the interaction, which takes place on a 21.5in screen, with staff and guest being able to see each other and communicate in real time 'to review the day's itinerary, capabilities within the suite and so much more', said Proto.

Beverly Wilshire - A Four Seasons Hotel occupies a building that found fame with the movie Pretty Woman, but now it's going Back To The Future - by offering a world-first holographic customer service experience (above) courtesy of LA-based firm Proto

Director of Guest Experience Serge Sturbois said: 'We are elated to provide our guests with yet another way to communicate with us. Based on the guest preference, we can communicate in person, through the Four Seasons Chat, text, a call and now by beaming via hologram into their room.'

Mr Kandalaft said: 'That’s why so many guests stay with us. They know we provide our guests with the latest in technology, experiences and design.

'Introducing The M is yet another way we continue to pioneer in this ever-evolving landscape.'

The hotel building found global fame when it featured in 1990's Pretty Woman, with Julia Roberts' character Vivian and Richard Gere's Edward staying in what back then was The Regent Beverly Wilshire. 

Four Seasons bought the hotel in 1992.

Beverly Wilshire staff can now be live-beamed into the legendary property's penthouse and presidential suites to offer customer service tips and advice via Proto's portable tabletop holographic communications device, 'The M' 

The hotel's General Manager, Reed Kandalaft, explained that guest-experience team members stand in front of a camera in a guest room that has been converted into a 'studio', with their likeness then beamed into one of the guest specialty suites 

The hotel's GM Reed Kandalaft added that the hotel will explore 'future capabilities', including 'projecting guests to remote meetings, providing shopping options with luxury retailers on Rodeo Drive, hosting business speakers, and offering entertainment and fitness content'.

But he said that 'right now we are hyper-focused on ensuring this roll-out exceeds our guests' expectations'.

Will the technology appear in other Four Seasons properties?

Mr Kandalaft said the hotel will explore 'future capabilities', including 'projecting guests to remote meetings, providing shopping options with luxury retailers on Rodeo Drive and offering entertainment and fitness content' 

The hotel building found global fame when it featured in 1990's Pretty Woman (above), with Julia Roberts' character Vivian and Richard Gere's Edward staying in what back then was The Regent Beverly Wilshire 

He said: 'We certainly expect to see properties around the world lean into live beaming due to our launch.'

To book into the penthouse or presidential suite visit www.fourseasons.com/beverlywilshire/accommodations/specialty_suites/beverly_presidential_suite and www.fourseasons.com/beverlywilshire/accommodations/specialty_suites/penthouse_suite.

For more on Proto's 'M' device visit protohologram.com/the-m.