Patrick Mahomes owns his 'Dad Bod' image by releasing hilarious Coors Light six-pack shirt for charity - after the Chiefs star joked his padded waistline is PERFECT for the NFL

Patrick Mahomes is taking his campaign to embrace the dad bod to a new level with a new t-shirt line with Coors Light.

On April 29, the beer company launched the collaboration and unveiled two t-shirt designs to honor the not-so-shredded men while selling their products.

Coors Light released a picture of the Kansas City Chiefs quarterback wearing a shirt with 'dad bod' printed over the brand's logo. Another design available says: 'Here's my 6-pack,' with a picture of a Coors pack underneath it.

The shirts sell for $25 each, with proceeds going towards Mahomes' charity, 15 and the Mahomies Foundation. The pieces are available on CoorsLight.com while supplies last.

Mahomes physique first came to people's attention when a video of him addressing his team in the locker room after a playoff win went viral.

Patrick Mahomes owned his 'Dad Bod' by releasing a hilarious line of shirts with Coors Light

Mahomes' physique went viral following a video of him in the locker room during the playoffs 

Proceeds from the new line of shirts will go towards his '15 and the Mahomies Foundation'

The three-time Super Bowl MVP credited his 'Dad Bod' to having two kids with his wife Brittany 

'Yoooo why they have to do me like that!?!?!?,' Mahomes wrote then with three laughing emojis. 'Like I got kids!!!'

Nevertheless, the quarterback has since embraced his dad bod. When the quarterback was named one of TIME's 100 most influential people, he joked about how his body is 'perfect' for the NFL.

'I have the dad bod a little bit,' Mahomes told TIME before defending his body shape.

'I'll also say I have a great body for a quarterback. You've got to have some padding in there to take the hits that we take.'

Although his figure may not be the most athletic, his game transcends one's well-chiseled frame. With three Super Bowl MVPs, Mahomes has been the driving force behind the Chiefs' growing legacy.

After winning his third title in February, Mahomes and his family traveled to Mexico, where he wore his dad bod confidently on a tropical getaway. Mahomes wife, Brittany, also backed him amid the criticism by posting his TIME feature and writing: ''My hottttttt hubby.'

The Chiefs recently began their offseason training program on April 15 as they gear up to attempt a three-peat this season.