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Krispy Kreme has revamped its Rewards program - and to celebrate they are giving away 12 free donuts.
The company says the change makes it faster for members to earn and easier to redeem free donuts and beverages.
To mark the relaunch, Krispy Kreme is giving all Rewards members a free Original Glazed dozen - including new members who join between up until May 11.
All members will also get a dozen days of deals, including free doughnuts and coffee, until May 11.
All members also get a dozen days of deals, including free doughnuts and coffee, until May 11
Plus Rewards members will get additional personalized perks, including a free treat on their birthday, opportunities to try limited-time products for free, and double points for celebrating their anniversary month.
Krispy Kreme Rewards members will now earn 10 points for every $1 spent.
Ppints can be redeemed for more items, including single, three-pack, six-pack and a dozen doughnuts, as well as coffees and hot chocolates.
In the previous version of the rewards program, members would receive a credit for each purchase of a doughnut, dozen doughnuts and coffee – 12 credits being required to redeem one of each specific item for free.
In the new Krispy Kreme Rewards, members can apply their points to any reward.