Kim Jong Un bows before the man who made him a god: North Korean leader shows his respect at the funeral of mastermind who created the personality cult surrounding his family's dynasty

North Korea's former propaganda chief who masterminded the personality cult surrounding the ruling Kim dynasty has died, state media said Wednesday, with leader Kim Jong Un photographed bowing at his funeral.

Kim Ki Nam died on Tuesday due to old age and 'multiple organ dysfunction', having been treated at a hospital since 2022, the country's official Korean Central News Agency said. He was 94.

Kim Jong Un visited the funeral hall early Wednesday morning, paid silent tribute and looked around with 'bitter grief over the loss of a veteran revolutionary who had remained boundlessly loyal' to the regime, KCNA said.

The North Korean leader was seen bowing in front of the funeral bier as a contingent of military men in uniforms serenaded them with various musical instruments. 

Nam was routinely referred to as the Joseph Goebbels of North Korea, in reference to the Nazi propagandist-in-chief, so key was his work in entrenching the Kim family in power.  

Kim Jong Un visited the funeral hall early Wednesday morning, paid silent tribute and looked around the bier with 'bitter grief over the loss of a veteran revolutionary who had remained boundlessly loyal' to the regime, state media KCNA said

North Korea's leader Kim Jong Un (C) and senior officials express their condolences to former Workers' Party of Korea Vice Chairman Kim Ki Nam

In the 1970s, Kim Ki Nam was in charge of Pyongyang's official mouthpiece, the Rodong Sinmun newspaper, according to the North.

He is seen as the driving force behind the propaganda masterminding the cult of the Kim family dynasty, and Pyongyang's state media on Wednesday described him as 'a veteran of our Party and the revolution, a prestigious theoretician and a prominent political activist'.

An image released by the Rodong Sinmun showed leader Kim, dressed in a dark suit, solemnly paying his respects alongside high-ranking party and military officials, in front of what appeared to be a flower-decorated bier.

The Kim dynasty, established by Pyongyang's founding leader Kim Il Sung, has ruled the impoverished, isolated nation with an iron fist and pervasive personality cult over three generations.

The family are revered in the North as the 'Paektu bloodline', named after the country's highest mountain and supposed birthplace of the late leader Kim Jong Il.

In 2015, images in state media showed the late official Kim Ki Nam, in his 80s at the time, taking notes diligently in front of Kim Jong Un, more than 50 years his junior.

Kim Ki Nam 'is the North Korean equivalent of (Nazi propaganda chief) Paul Joseph Goebbels,' said Ahn Chan-il, a defector-turned-researcher who runs the World Institute for North Korea Studies.

'It is safe to say that the propaganda and agitation strategies of the Kim dynasty all came from Kim Ki Nam's mind.'

Kim Ki Nam was seen as the driving force behind the propaganda masterminding the cult of the Kim family dynasty

Kim Jong Un's sister, Kim Yo Jong, took up Kim Ki Nam's mantle as chief propagandist some seven years ago

Kim Ki Nam's role as the regime's chief propagandist was eventually passed on to Kim Jong Un's powerful sister, Kim Yo Jong, in the late 2010s.

Her arrival at the propaganda department as its high-ranking figure took place in 2018, according to Seoul's unification ministry.

Kim Ki Nam in 2005 led a North Korean delegation to visit South Korea's National Cemetery, honouring soldiers who died during the Korean War, when inter-Korean relations were in a better state.

In 2009, the late official led a North Korean delegation to South Korea to attend the funeral of Seoul's former dovish president, Kim Dae-jung. During the visit, they laid a wreath signed by Pyongyang's then-leader Kim Jong Il.

Kim Dae-jung in 2000 made a historic visit to Pyongyang, where he met with Kim Jong Il, the predecessor and father of current leader Kim Jong Un.

During his visit to Seoul in 2009, Kim Ki Nam met with Seoul's then-president Lee Myung-bak.

Inter-Korean relations are at one of their lowest points in years recently, with Pyongyang declaring South Korea its 'principal enemy'.

It's regrettable that Pyongyang has made no mention of Kim Ki Nam's efforts for inter-Korean cooperation following his death, Yang Moo-jin, president of the University of North Korean Studies in Seoul, told AFP.

'It seems to show the current state of inter-Korean relations characterised by confrontation and conflict,' he said.