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Get click quick scheme: How 'flipping' Instagram handles is big business - with some selling for $55,000
Instagram accounts are selling for up to $55,000 and come with millions of followers.
Those looking to get Insta-famous are placing bids on the handles, with hopes of taking over the name and revealing in the glory.
People also purchase and 'flip' accounts by growing the number of followers to increase the value before re-selling it for double the original purchase price.
A similar account exchange occurred when Katherine Asplundh, who recently married a billionaire, attempted to bully a woman, Kate, into selling her account but she pushed back, telling the newly wed that she could be banned from the platform.
Instagram accounts are selling for tens of thousands of dollars on marketplace websites (pictured)
Katherine Asplundh (pictured) attempted to bully a woman into selling her Instagram handle
Users can release their username to another person for free by changing their handle, but accepting payment of any kind is not allowed.
Despite Instagram's Terms and Conditions prohibiting the sale of accounts, users have continued to sell their handles for thousands of dollars.
Marketplace websites like Social Tradia that allows people to sell not just their username, but their full platform - followers included - make it easy to exchange accounts.
People who have started a business are looking for established Instagram accounts.
A Reddit user shared they have a business and are looking for an account with at least 1,000 followers to help them get off their feet.
But other individuals may be looking for handles to conduct cybercrimes, as another Redditor posted: 'I would like to buy 10-15 accounts that have normal amount of followers (in the range of 100-300).
'This won't be for marketing purposes, i just need the accounts to look like they belong to regular people.'
Social Tradia shows how many bids have been places for specific accounts, but it is unclear if that is simply a marketing tool.
Similar to a website listing houses, the site shows numerous business and marketing accounts that include a photo, the number of followers, the original listing price, and whether the price was reduced.
A Food account with 359,000 followers was listed for $55,000 down from $70,000 while a Luxe Living account with 1.1 million followers was listed for $17,000, down from $25,000.
Katherine Asplundh (left) married Cabot Asplundh (right) and demanded she receive the new Instagram handle, and accused the woman of using a fake name
In reaching out to the woman known only as Kate, who has since shared the messages on social media, the newlywed has unintentionally gone viral
Asplundh then continues to question the legitimacy of her name, who confirms she is not American
While Katherine was not convinced, Instagram's rules state that purchasing, licensing or selling any account includes transferring 'any aspect of your account' such as usernames, passwords or any other login credentials.
There are still risks that Instagram could find out about these underground sales, and when Katherine, an influencer with 14,600 followers demanded Kate hand over her desired account name, @katherineasplundh, she was told: 'I just googled and it said selling my username would get me banned from Instagram.'
Katherine responded, arguing: 'I purchased my username in the past actually that's not true. Celebrities do it all the time that's how they all have their handles as their full names.
When Kate again refused to sell her username, saying: 'I don't want to get banned. Sorry!' Katherine questioned the validity of Kate's identity and threatened that she reported her on Instagram, claiming it wasn't her real name.
A Luxe Living account with 1.1 million followers was listed for $17,000, down from $25,000.
'The family I just married into is the only Asplundh family in the US,' Katherine messaged Kate, who simply said: 'I'm not American.'
Katherine demanded to see proof of identity, which Kate refused, telling her that she'd sent a complaint to Instagram for violating the Terms and Conditions and for harassment.
'I was open to giving her my username,' Kate told The Philadelphia Inquirer.
'I just didn’t want to sell it because that would get me banned. After I replied to her, her messages came off snarky so I told myself, 'Okay, this isn’t worth it.'"
Instagram does warn that it can ban users for engaging in buying or selling their accounts, but Thor Aarsand, a social media influencer from Norway, previously told Vox: “The thing is Instagram can’t really know if an account has been sold or if it’s being managed.'
DailyMail.com has reached out to Instagram for comment and to confirm how it can identify if an account was sold.