Major internet provider reveals streaming bundle that includes Peacock, Netflix and Apple TV+

Comcast will launch a new streaming bundle, which its CEO Brian Roberts said will 'come at a vastly reduced price to anything in the market today.'

Roberts announced on May 14 at the MoffettNathanson's 2024 Media Internet and Communications Conference that Comcast will offer a three-way bundle with Peacock, Netflix and Apple TV+ later this month.

According to the Wall Street Journal (WSJ), Comcast's new bundle is called StreamSaver.

Roberts explained at the New York conference that the goal of this bundle is to 'add value to consumers' and 'take some of the dollars out of other companies' streaming businesses.

The Comcast CEO did not specify the bundle's cost, but employees are expected to release more pricing details next week.

Comcast will be launching a new three-way streaming bundle called StreamSaver later this month for all its customers

Comcast's bundle will combine Peacock, Netflix and Apple TV+ into one plan as a way to 'add value to consumers'

Comcast CEO Brian Roberts announced the upcoming bundle today at the MoffettNathanson's 2024 Media Internet and Communications Conference in New York

Comcast is currently the largest broadband provider in the US, with over 32 million customers.

The new Comcast move comes just months after Roberts announced that the company topped revenue and profit estimates in the fourth quarter, which ended on December 31, 2023.

'For the third consecutive year, we generated the highest revenue, adjusted EBITDA, and adjusted EPS in our company’s history,' said Roberts in a statement.  

'We also reported the highest adjusted EBITDA on record at Theme Parks; were the #1 studio in worldwide box office for the first time since 2015; and maintained Peacock’s position as the fastest growing streamer in the U.S.'

StreamSaver will be available to all Comcast broadband and TV customers.

The three-way bundle aims to simplify streaming choices by offering multiple platforms in one plan.

'We've been bundling video successfully and creatively for 60 years. And so, this is the latest iteration of that, and I think it will be a pretty compelling package,' Roberts said at the conference.

Little StreamSaver details have been released, but Roberts did confirm that it will include Netflix’s ad-based tier, which currently costs $6.99.

This streaming platform move is one of the few bundles now being offered due to media companies' collaborations.

Netflix will be part of the new streaming bundle. The platform had caused uproar back in October 2023 after it raised its monthly basic plan price by $2

Peacock is connected to NBCUniversal, which was acquired by Comcast for $13.75 billion in 2011. The streaming platform will raise its prices by $2 by August 2024

Apple TV+ experienced a $3 price increase for a monthly membership. As of now, there are no plans to increase the membership price again this year

The announcement of Comcast's StreamSaver comes less than a week after Disney and Warner Bros. Discovery (WBD) announced that they would offer a Disney+, Hulu and Warner’s Max service bundle.

This streaming bundle will be available for purchase on any of the three streaming platform's websites starting this summer.

'On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value,' said President, Direct to Consumer of Disney Entertainment Joe Earley in a statement.

'This incredible new partnership puts subscribers first, giving them access to blockbuster films, originals, and three massive libraries featuring the very best brands and entertainment in streaming today.'

Disney, WBD and Fox Corp. will also launch a streaming sports bundle with ESPN+ and other TV networks this fall.

Although the bundles may sound perfect in the eyes of Comcast users, it's important to note that it will take place before more than one streaming platform increases its plan prices.

There has been no official plan to raise Netflix prices this year, but UBS analysts believe that the streaming platforms rates will increase in 2024

Peacock is planning to increase its Premium and Premium Plus plans by $2.

This increase mean that a Peacock Premium membership will cost $8 a month while a Premium Peacock Plus membership will cost $14 per month.

According to CNBC, the price increase will help Comcast's NBCUniversal capitalize on the 2024 Summer Olympics, which will air on its TV networks and streaming platform.

The new prices will be implemented on July 18 for new Peacock customers while existing subscribers will notice this price chance on their next billing date or on or after August 17.

Netflix had raised the cost of its basic plan from $9.99 to $11.99 a month in the US in October 2023, and eventually increased prices in the UK and France.

There has been no official plan to raise Netflix prices this year, but UBS analysts believe that the streaming platforms rates will increase in 2024.

Apple TV+ also raised its prices in October 2023 from $6.99 to $9.99 a month. 

Although this was $1 higher than the Peacock and Netflix price raises, Apple has not announced any plans to hike up monthly costs this year.