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McDonald's fans react to odd new 'Grandma McFlurry' - and they aren't even sure what the flavor is
McDonald's is turning to grandmothers for inspiration for its latest McFlurry flavor - which the chain says 'tastes like a trip down memory lane'.
From this coming Tuesday (May 21), the fast-food giant will offer the 'Grandma McFlurry' for a limited time. Prices will vary between restaurants but are likely to be $4 to $6.
The sweet treat combines syrup, vanilla ice cream, and crunchy candy pieces. McDonald's jokes these are 'like grandma's favorite treat that she hid in her purse.'
Bosses at the the fast food chain have kept the candy flavors in the McFlurry a secret - but Reddit users have a theory.
Some users say it will be butterscotch - much like Werther's Original, a candy many Americans associate with grandparents.
McDonald's is also using the launch of the treat to shine a light on loneliness among seniors.
McDonald's will offer the 'Grandma McFlurry' from May 21 for a limited time
The creation of the Grandma McFlurry was spearheaded by McDonald's worker who is a grandmother herself.
'She was relentless in perfecting a deliciously craveable treat meant to evoke special memories with grandma or the grandma-figure in your life, drawing from her own experiences,' said Marcelo Fajnerman, McDonald's vice president of menu strategy.
McDonald's says the new treat is to celebrate grandma's - and also remind Americans that old folk can get lonely. The chain will donate to Little Brothers - Friends of the Elderly, a national organization that supports older adults experiencing isolation and loneliness.
And in New York City, McDonald's and the organization will visit seniors at assisted living centers - and handing out the McFlurry too.
It has also partnered with two new music artists to ramake hit songs, which is says are 'oldies reimagined with a new sound'.
Singer-songwriter Remi Wolf is covering the classic song 'How Sweet It Is (To Be Loved by You)' which will be available on all music platforms on May 21. And two-time Latin Grammy nominee and Puerto Rican star Jay Wheeler is creating a cover of the iconic Latin song 'Piel Canela.'
X, formerly Twitter, was alight with McDonald's fans delighted at the treat - and that the chain was supporting seniors.
One wrote: 'If everyone buys their grandma a the new McDonald’s McFlurry (inspired by grandmas) think of how loved the world will be!'
Others talked about the flavor.
One quessed: 'What flavor is a grandma McFlurry? Butterscotch?'
Joshua Paul - suggesting his grandma gave him strawberry candy - wrote: 'If this doesn’t have a flavor that tastes like those strawberry candies idk if I can call it a true grandma McFlurry lol'
But one joked: 'The Grandma McFlurry doesn't taste anything like two packs of Marlboro Reds and a big wooden spoon she'd use to hit me.'
A younger grandma wrote: 'That's more like Great-grandma McFlurry. I'm a grandma and have never, ever had butterscotch candies in my purse.'
Referring to the high sugar content, Andy Cobb said: 'My grandma tried the McFlurry and now she has type II diabetes, please advise.'
McDonald's is looking to ride on the back of the so-called 'Grandmacore' aesthetic popular among Gen Z on TikTok. It sees youngsters doing things like knitting or baking that are assoiated with grandmothers.
'Grandmas have always held a special place in our hearts, and today they're having a major moment influencing culture - inspiring trends in fashion, decor, and now, even food with our newest McFlurry,' said Tariq Hassan, chief marketing officer for McDonald's, in a release.
The Grandma McFlurry combines syrup, vanilla ice cream, and crunchy candy pieces
A 'Grandma's McFlurry Mobile' will also hit the streets of New York City on Friday, May 17 and Saturday, May 18, to offer a first taste of the limited-edition McFlurry before it becomes available at locations nationwide.
Where will the ice cream truck be in NYC?
Friday, May 17: Herald Square – 104 W 35th St, New York, NY 10018 (on the corner of W 34th St. and Broadway) between 1 pm and 7.30 pm.
Saturday, May 18: Grandma's McFlurry Mobile will be making stops at senior centers and assisted living homes in East Harlem from 12 pm. to 1 pm. and Flushing from 3pm to 4pm.