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The Ivy League has long been exalted as the cream of the crop when it comes to American universities.
But after a wave of scandals and rising tuition costs, a new set of far more affordable schools is closing in on their turf.
And with new data revealing how even the most expensive education does not always parlay into a high salary, families are looking elsewhere.
Forbes has now released a list naming the 'new Ivies'.
The average tuition for first year students at the 10 most-affordable 'new Ivies' is $20,000 less - at $42,233 for out-of-state students. Recipients of financial aid at these schools pay an average of $15,436 according to College Scorecard.
Pictured: The University of Florida
Pictured: The University of North Carolina Chapel Hill Seal in brick walk way
Pictured: View of the campus of the Georgia Institute of Technology
Pictured: Rice University in Houston, Texas
Pictured: University of Illinois college campus quad in Urbana Champaign Illinois
Pictured: The University of Maryland
Pictured: The University of Michigan
Pictured: The University of Wisconsin - Madison
Pictured: The Main Building (known colloquially as The Tower) - a structure at the center of the University of Texas at Austin campus
Pictured: Johns Hopkins University